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Ultimate Guide To Healthcare Content Marketing Tips, Examples, & Benefits

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A Note From Turnkey Mate

Compared to other industries, the healthcare industry has been lagging in adopting a strong content marketing approach. However, in the past three years (2017 – 2019), the implementation of content marketing for healthcare has increased by more than 26%.

"Failure is the opportunity to begin again more intelligently." - Henry Ford

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Henry Ford

What Is Healthcare Content Marketing?

Healthcare content marketing promotes brand awareness, in addition to patient engagement and retention. And as a digital marketing strategy, hospitals and healthcare providers will be able to engage and inform potential patients through valuable online content.

Why Content Marketing For Healthcare Is Essential

Content marketing is perfect for healthcare providers and hospitals. Through a strategy of creating and sharing authentic information, healthcare providers can achieve short-term and long-term business development goals. This means they can be viewed as a trusted and respected source within the industry with the expertise to cater to medical or health needs.

Healthcare Content Marketing Benefits

1. Improve Your Online Visibility

Good content can improve online visibility and search engine rankings, especially if you optimize your content with search engine optimization (SEO). Publishing new and expert information through content marketing in healthcare and using relevant keywords in the title, subheads, and elsewhere throughout your website text will significantly boost SEO.

2. Great Long-term ROI

Content creation offers good value for money. Estimates show that content creation is about 62% less expensive than traditional marketing options & generates about 3 times as many leads. 

3. Helps To Get More Leads

Content marketing will trigger more inbound leads and prospects. Direct inquiries, suitable sales leads, and prospects come naturally from the readers seeing good content on landing pages or website pages.

4. Reach A Qualified Audience

The target audience for healthcare-related content are individuals already seeking for your authoritative health or procedure-related information. Content marketing is an opportunity to position your brand in front of potential patients looking for your expertise. 

5. Become The Authority People Trust

Strategic information sharing through content on your website’s blog increases readership, especially if you become a trusted source people like to share. The types of content that work best are highly relevant and entertaining blogs that are well-positioned towards the medical needs of your desired audience.

Medical Content Marketing Tips For Healthcare Professionals

1. Understand The Importance Of Video

Studies estimate that most traffic online exists through video format. Therefore, the growing adoption of video by healthcare marketing is an efficient and effective means of telling the story behind your brand.

2. Think Audience First

Tailor your material to suit a certain audience or group that you want to engage and influence with time. Always remember to put their interests first.

3. Keep It Easy To Understand

The best healthcare content marketing materials are presented in conversational tones with people-oriented story-telling to explain complex issues easier. Physicians need to make their messaging more digestible so that everyone in your audience can relate to your points better.

4. Be Patient

Results from content marketing are not immediate. It requires growth in audience size and their level of acceptance. However, to increase your traffic, each post can be paired with traditional (and more instant) advertising methods such as Google Ads, depending on the marketing objectives.

5. Post Content Consistently

In content marketing, your value derives from being a reliable and consistent brand providing fresh material and regular updates. Start with minimal effort that can be sustained and built upon over time.

Effective Content Marketing Strategies For Healthcare

1. Create Sharable Content

Medical content creation requires that you imagine yourself in the same situation as a patient. Potential patients want answers to questions about their health, how to stay healthy, and professional advice on living with a specific ailment.

2. Post The Latest Industry News

Your patients expect you to have the latest information about medical breakthroughs and other advances in medical science. Creating newsworthy content ensures that you attract visitors to your site, build authority, and engender trust from your audience. Try posting up to date blog or social media posts as often as you can.

3. Be Niche-Specific

Every doctor has an area of expertise or niche that they focus on. Before you start going over your healthcare content marketing strategy with a digital marketing agency, you should identify your focus area and the core issues within that niche. You can then create content based on your findings.

Healthcare Content Marketing Examples

Example 1: J&J | Campaign for Nursing’s Future

After experts forecasted a nationwide shortage of nurses by 2020, Johnson & Johnson came up with a campaign to grow the Nursing industry’s future.

The long-running social media campaign features articles, podcasts, training, and other resources to support nurses. This is the perfect example of running a digital campaign for a cause. As a result, it is projected that there will be a steady increase in the nursing workforce through 2030.

Example 2: Mayo Clinic | Sharing

Mayo Clinic, a leading player in healthcare content marketing, runs a blog that provides extensive information to patients. The blog contains topics from diagnoses, treatment plans, and medical research.

The great thing about Mayo Clinic’s online library is that the content is provided by the hospital’s patients and staff from across the world. These contributors tap into their own experiences in dealing with various health issues to provide authoritative content with a personal touch. By implementing this type of content strategy, Mayo Clinic’s website provides online community support for patients and the general public.

Example 3: AbbVie | Scientist Rock!

AbbVie runs an exceptional Q&A series known as Scientists Rock!, which covers the personal passion of different employees every month. Through this type of content, experts get to talk about their sources of inspiration for the work they do.

This gives the audience a peek into the lives of these scientists in a way that’s fun and manageable. It’s humane and enlightening.

Moreover, the content presents AbbVie as a lively and engaging company with employees who find meaning and beauty in the world.

Reach More Patients Online With Content Marketing!

Our team is available to support you by generating more online visibility for your medical services.

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Advertising For Doctors: 5 Tips On Advertising A Doctor Office Online

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A Note From Turnkey Mate

The new way that healthcare patients are looking for a new healthcare practice is now online. In fact, 88% of healthcare patients use a search engine to find a medical practice or healthcare results. This means that online advertising for doctors through medical ads is a vital part of your digital marketing strategy in order to attract new patients to your medical practice.

"The more informative your advertising, the more persuasive it will be." - David Ogilvy

advertising for doctors
David Ogilvy

1. Medical Advertising: Passive Marketing For Doctors

There are two types of online advertising for doctors: passive marketing and active marketing. Passive marketing is an online advertising approach that involves creating digital marketing assets that are used to showcase the available services found in your healthcare practice. By using passive marketing strategies, your practice will effectively communicate the available services to the potential medical patient. Examples of such marketing assets include social media posts or blogs. These marketing assets will then be positioned online for prospective medical patients to stumble across when they search for medical-related topics in Google search results.

Medical Advertising: Active Marketing For Physicians

Active marketing is an online advertising strategy that involves promoting various marketing assets designed to engage prospective medical patients to take action with your practice. This form of online advertising is referred to as paid or search advertising. It is a proactive marketing approach towards driving new patients to your practice as soon as possible. An example of active marketing includes Google PPC ads, and it is a version of paid online advertising for doctors who want to broadcast their medical practice to thousands of interested locals within Google search results. By engaging in Google PPC ads, healthcare practices will be actively introducing their brand and services to their desired target audience.

2. Medical Advertising: About Google PPC Ads for Doctors

Google PPC ads are a form of online advertising for doctors that uses targeted marketing keywords to appear to potential healthcare patients in Google search engine results. Google AdWords is a helpful marketing element to include within your doctor advertising and overall medical marketing campaign.

To advertise online towards locals in your area, using Google AdWords can position your medical practice in front of interested locals. Google PPC Ads can be configured with Google Adwords to target local search phrases that a potential patient or patients use, such as “doctor offices near me.”

By implementing Google PPC ads within your digital marketing campaign, your medical practice will have the ability to customize and measure each ad campaign. This way, your healthcare practice can fine-tune each ad to achieve different results and increase the ROI.

Instagram & Facebook Social Media Marketing Ads For Doctor Offices

Much of marketing for doctors and their practice takes place on social media. Online advertising for doctors can take place on Instagram and Facebook, which are two social media sites that are excellent marketing platforms for your online digital marketing campaign. A social media campaign can help you drive new patients to your healthcare website, book more patient appointments, and become a healthcare leader who patients can trust.

3. Display Advertising For Healthcare Professionals

Display advertising is a type of medical marketing that uses image marketing, audio marketing, or video marketing to appeal to a patient. This form of online advertising will bring patients to your medical practice when the patient uses a search engine for healthcare topics related to your medical practice.

Paid Search Advertising For Doctors

Paid search advertising is a form of online advertising that makes medical marketing ads appear at the top of search engine results for your medical practice. This form of medical marketing allows you to get more patients to your practice by making your healthcare practice appear above other search results from another medical practice.

4. Use Local SEO For Your Medical Office Advertising

Doctor office advertising can be enhanced with a local SEO marketing campaign. Local SEO for your healthcare practice is another approach to obtain new local patients in your area. Create a healthcare blog with content that’s both informative and useful to locals in your area. By doing so, Google will position your website above all other local competitors listed online.

For SEO and advertising for doctors to be effective marketing strategies for your practice, optimize the information about your healthcare practice listed on your website. Having the correct local information about your practice within your website will allow your practice to show up first in local search results.

Top 5 Local SEO Tips For Doctors

  • Claim your Google Business Listing
  • Add Local Pages To Your Website
  • Improve NAP Consistency
  • Acquire Backlinks From Partners And Sponsorships
  • Promote Blog Content on Social Media

5. Optimize Your Website Design & Development

The website of your healthcare practice must be well designed to attract new patients through online advertising and marketing. You can have a great social media marketing campaign or digital marketing campaign that puts your healthcare practice ahead of the search results. However, patients will still not choose your healthcare practice if patients can’t navigate your website effectively. Talk to your new patients as well as any existing patient to see how the patient experience was when navigating your website online.

Website Optimizations Tips For Local Practices

  • Research Local Search Terms That Patients Use
  • Optimize & Localizing Your Existing Website Pages With Local Keywords 
  • Create Landing Pages Within Your Website For Local Service Offerings 
  • Make Sure Your Website Loads Fast On Both Mobile & Desktop 
  • Collect Relevant Links To Point To Your Website From Other Authoritative Local Sites & Blogs 

Get More Patients With Online Advertising

Are you looking to run custom ad campaigns for your practice? Our team of experts can support you.

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What Is GMB Listing And Can Optimizing It Benefit Your Local Business Online

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A Note From Turnkey Mate

With the use of phone books coming to an end, businesses are moving their local marketing efforts online. Not only does it make your business easier to find, but with the help of online business directories such as GMB (Google My Business), you can reach more potential customers that would otherwise have to drive by or look you up in the local Yellow Pages. Google My Business has become an essential tool for companies looking to grow their local business online.

“Take calculated risks. Act boldly and thoughtfully. Be an agile company.” - Ray Kroc

What is gmb & Ray Kroc
Ray Kroc

1. What Is GMB Listing?

Google My Business (GMB) is a free tool created by Google to help a business manage their presence on Google. A Google My Business Account (also known as a Google My Business Listing, GMB listing, or GMB account) is a core part of local SEO when people search Google for a business.

“46% of all searches on Google are local.” - ChatMeter

Google My Business is similar to an online directory listing and a social media business account all rolled into one GMB profile. Business owners can post on their Google My Business (GMB) listing to show promote products or events. Business owners can also use their Google My Business (GMB) listing to give potential customers business hours or contact information for their business.

2. Why Is GMB So Powerful For Business?

Google is the top search engine in the world, and Google will show a Google My Business (GMB) Listing on its search results before Google will show other platforms on its search results. A Google My Business listing allows you to put your local business on Google’s front page of search results for customers to find when they make a local search on Google. If a customer makes a local search on Google like “catering business in Florida”, your Google My Business (GMB) listing will show up on Google before the rest of Google’s search results.

“78% of local searches result in an in-store purchase” -Social Media Today

When someone searches your business name on Google, Google will display your Google My Business (GMB) listing next to the top search results on Google complete with a Google Maps location of your business. Google My Business is also a vital way to show positive GMB reviews to people who make a local search on Google. Google offers every business an account on Google My Business. Google also offers data from Google that you can use about your customers and what they look for in a Google search.

3. What Is GMB Optimization?

In order to get new customers through Google and also keep them loyal to your business, you need to optimize Google My Business. On Google My Business, an optimized account will help you provide information about your business to populate Google Maps and also aid in voice search results on Google. After all, Google Maps is a vital way for customers to find your business, as most people who use Google also use Google Maps.

“Search is 300% more effective than social media in directing website traffic.” -imFORZA

You need your Google My Business (GMB) profile to include information Google can show customers to help them find you in a local search and using Google Maps. You also need your Google My Business profile to show customers that your local business is the best business they’ll find in their Google search.

4. How To Optimize Your Google My Business Listing

The first step to optimizing your Google My Business Account is to make sure your business information is entirely accurate. This should be true not just for Google, but anywhere your business details are listed online outside of Google My Business.

In Google, The Google Posts feature of the Google My Business Account can help you promote events or sales on Google, so use Google Posts to your advantage to make the most of Google My Business.

Google Posts should also contain photos and videos, as should your Google My Business Listing. These will attract customers who search on Google for your business and to your Google My Business profile.

“More than 50% of ’near me’ searches result in a store visit” -Social Media Today

Localized content on your Google My Business listing will help your business show up higher on Google search results. This, combined with Google Maps, will help your business find more customers through your Google My Business Account.

An excellent Google My Business description on your GMB profile should include local SEO keywords and show customers a lot more about your business than just your business name. For example, your Google My Business description could describe the mission and story of your business.

As a final optimization tip, make sure to choosing the right business category for your Google My Business listing since it will also help your business optimize for more local search phrases.

Are Your Customers Finding Your GMB Listing?

Our team is available to support you with optimizing your GMB listing for optimal online visibility.

Best Tips On How To Get More Patients To Grow Your Practice

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A Note From Turnkey Mate

51% of patients say they feel more valued when clinics use digital health communications. This statistic from TeleVox shows that the best way to attract new and maintain current patients is by developing an online reputation amongst them. Therefore, it is time to strengthen your online presence to ensure that your practice is reaching the most amount of people as possible. Clinics or practices can attract new patients by improving their website and online marketing strategy.

“Stopping advertising to save money is like stopping your watch to save time.” - Henry Ford

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Henry Ford

1. How Do You Get More Patients To Your Medical Practice?

How to get more patients into your dental practice or medical practice is a process with several steps. First, you need to get initial people for your practice and acquire a nice base. Then, you need to turn your new signups into loyal and consistent visitors to your clinic. Finally, how to get new patients from here could be to refer potential leads to the online reviews of your existing patients. By using an excellent online marketing strategy with your practice and treating your existing patients well, you can grow your practice through organic word of mouth marketing from existing patients talking about your medical practice. 

Get More Patients By Understanding Their Needs & Expectations

To get more patients into your practice, begin by asking your existing patients what they need and expect from your services. Provide current and prospective patients with an online survey on your website to see what your visitors are looking for. You should also read online reviews from those who visited your practice. These reviews can be found on online review websites or your Google My Business listing. By being proactive with your reviews, you can learn where your practice can improve for all your visitors.

2. How To Get More Patients To Leave Reviews?

How to get more patients to review your practice involves creative marketing tactics. If you need more patients to leave reviews about your practice, try to show a short advertisement within your waiting area. The commercial or advertisement could be a story about how a patient helped someone new find your medical services, which will emotionally trigger them to act the same. These short advertisements can help build awareness for your services by showing visitors in your area how they can benefit from your practice.

Another tactic of how to get patients to review your practice on your website can be to offer referral bonuses such as discounts or free services. Make sure also to ask your new patients directly to leave an online review on your website for site visitors to see. Medical practices can facilitate this process by sending a direct link to individuals to post a review right after they exit your office. By following through with his strategy, you can help your practice increase the chances of receiving more online reviews to your website or Google My Business listing.

Monitor Your Clinic’s Online Presence

Scour every online review website for information & comments left by new patients about your practice. Respond to each of the reviews left on these websites. By being proactive, you can turn positive patient reviews into free online marketing towards individuals browsing the internet for your services. 

Make sure to also respond to any negative reviews. When it comes to responding to negative reviews, attempt to make the best out of them, respond to each review to find the reason for the complaint and try to resolve it. When responding to negative patient reviews, highlight how your practice values them as a patient. If the review turns into an issue that is brought up frequently, make sure to follow up with the negative review by providing information on the steps you took to resolve the issue.

3. Stay Active On Social Media

Online marketing is not just about your practice having a website for people to visit–it’s about your practice having a comprehensive online presence so that prospective patients can find your practice easier through social media and local Google searches. Social media is a great online marketing tool to get more patients and to grow your practice.

If a clinic or practice is active on their social media accounts, you will give your patients the option to like or share your content. Therefore, your content will be seen by their social circle, and it will create more traffic to your site and generate leads that can become patients. The trick is to share informational content that is relevant to your target users so that more potential patients can feel motivated to share your content.

Keep Consistent Branding To Create Instant Recognition

Your practice will be marketing to potential patients on more than just one online website. When potential patients use a search engine to find your practice, they’ll see the website of your practice, your social media website with comments from other patients, and reviews from patients about your practice. Make sure that your practice has a consistent marketing strategy for patients on each site. That way, potential patients will recognize your practice on every website they see you.

With so many different platforms to showcase your medical practice, your message can become inconsistent across the various mediums. Your professional medical branding should be uniform across all areas, including both print and online. By implementing consistent branding, it will help develop and increase trust in the medical community. If other referring practices and patients can distinguish your name or logo from others, these individuals are more likely to connect with you for their needs.

4. Expand Your Clinic’s Online Presence & Authority

Expand the marketing of your medical practice and attract new patients through internet marketing solutions such as Search Engine Optimization (SEO), social media marketing, and Pay-Per-Click (PPC) marketing ads, and blogging. An actionable marketing strategy to implement towards getting more patients for your practice is to be marketing your practice to patients on as many listing platforms and local directories as possible.

Once your listing profile is complete, all business details of your practice will be visible to everyone in your area and more. Prospective local patients will be able to locate your medical practice and get the contact details that they need. One of the benefits of using local directories is that you can use their service provided for free, and your practice will be listed in multiple search engines. Some local directories that your medical practice should use are Google Places, Yahoo Local, and Bing Places. Create your profile and follow the steps to get your practice registered.

Implement A CRM For Best ROI Tracking

Successful marketing your practice to patients requires you to track the return on investment (ROI) of your marketing strategies. This will show you how effective each marketing strategy is at attracting new patients to your practice and whether or not the marketing strategy is worth paying for. Each medical practice should consider the following questions to help determine if they are getting the most from their marketing efforts: what percentage of leads became a customer?; what is your percentage growth last year?

To track accurate marketing ROI for your medical practice, set a specific marketing goal, and follow the progress towards achieving this goal within a CRM (Customer Relationship Management) software. Marketing CRM software for medial practices or clinics allows your team to easily keep track of every contact and related patient data associated with the stage of a patient’s buyer’s journey.

Medical office reps that use CRM software will see when a contact visited your company website or if they spoke with another member of your sales team. Reps can also log notes from their calls or email interactions with their contacts and leads. All information is stored and always searchable within the CRM Software.

Ready To Get More Patients In Your Practice?

Our team can introduce you to the best marketing tactics that will draw more new patients to your practice.

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Medical Marijuana Marketing For Doctors In Florida ​

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A Note From Turnkey Mate

Have you considered medical marijuana marketing for your practice in Florida? Research shows that Florida is one of the fastest-growing medical marijuana programs in the nation, with about 306,185 patients registered as of May 18, 2020. And according to the Miami New Times, there is an estimated 10,000-plus Floridians signing up every month for mmj card recommendations.

“Either write something worth reading or do something worth writing about.” - Benjamin Franklin

Benjamin Franklin

How Should Marijuana Doctors Market Themselves?

A lot of marijuana companies in the recreational marijuana industry and the medical marijuana industry are being forced to change their traditional marketing strategies because of restrictions that surround marijuana marketing. However, as both medical marijuana and recreational marijuana become increasingly legalized, there is a lot of room for growth in the marijuana business.

About Medical Marijuana Marketing

How doctors advertise medical marijuana today is different from medical marijuana marketing strategies of the past. The medical marijuana marketing strategy of word of mouth and local media advertisements is no longer the main marketing strategy.

People are turning to the Internet and social media for everything nowadays, and cannabis and medical marijuana are no different. A digital marketing strategy is something a marketing agency will create for doctors interested in cannabis marketing. Effectively marketing for marijuana doctors usually requires a cannabis marketing agency to help them navigate the restrictions of the cannabis marketing industry.

Can Medical Marijuana Doctors Advertise For Patients In Florida?

There are a few regulations around marijuana doctor marketing in Florida. As you probably already know, regulations on MMJ marketing are not the same between states. Currently, 12 states have no restrictions on digital marketing for medical marijuana, while 17 states do. If you’re unsure what the laws and restrictions are surrounding medical marijuana marketing in Florida, refer to the list below taken from The Florida Senate Chapter 381, SECTION 986.

All Cannabis Advertising Regulations For Florida

A medical marijuana treatment center, according to the Florida Senate, may engage in Internet advertising and marketing under the following conditions:

  • All advertisements must be approved by the department.
  • An advertisement may not have any content that specifically targets individuals under the age of 18, including cartoon characters or similar images.
  • An advertisement may not be an unsolicited pop-up advertisement.
  • Opt-in marketing must include an easy and permanent opt-out feature.

How To Advertise Medical Marijuana Clinics

The medical industry is extremely competitive. Each new patient is worth a great deal of money to your practice. To keep your practice running smoothly, you need a steady supply of new patients. Here are a few marketing strategies for medical marijuana clinics & doctors to bring in more patients.

Online Advertising For Marijuana Doctors

The medical marijuana business is very competitive, so you need a good marijuana marketing strategy to remain competitive. You can buy advertising space for medical cannabis on sites like Google or Yelp as well as social media sites like Facebook or Instagram. Using Google PPC to promote medical marijuana doctors is a common but successful medical marijuana marketing strategy for most doctors.

Use SEO To Promote A Medical Marijuana Practice

Anyone who is looking for a cannabis doctor is going to first find a local clinic by searching online for information about how to get a medical card. Use search engine optimization to help the website for your medical marijuana practice appear higher up on search rankings. Keywords are one of the best ways a cannabis marketing agency can advertise for a medical marijuana business or clinic.

Medical Marijuana SEO Strategies

Make sure to identify a detailed list of focus keywords, long-tail keywords, and similar keyword search phrases related to your medical cannabis practice. These keywords should be used to determine an overall keyword strategy for your website, blogs, ebooks, videos, or other content pieces.

By spending time on a wide range of cannabis keywords, you will have many content ideas to write about. The keyword research will tell you which search terms are more popular than others. Choose the key phrases that get the most monthly searches.

With the correct keyword research, you’ll be able to create different pieces of content to answer all of the popular questions your consumers are asking. By doing this, your website will be providing valuable content that could lead to more qualified traffic.

Implement Medical Marijuana Content Marketing

A great way to promote medical cannabis online is to create content that educates readers about cannabis. Social media posts that include facts about the cannabis industry and different strains of cannabis will attract a more engaged audience. It also helps you build trust with your local and online audience by showing your authority within the cannabis industry.

Examples Of Content Marketing For MMJ Doctors

Here are some examples of content marketing that can be used to educate people about cannabis, especially when many topics within cannabis are still unclear. Cannabis e-books, cannabis infographics, and videos on cannabis are all great forms of content marketing to post online. If your practice wants to increase conversions, make sure to post informational content about the benefits of medical marijuana. Over time, your marketing efforts will educate people who aren’t normally cannabis customers into knowledgeable qualified leads. By posting more valuable content assets that provide the answers to patient questions, the more opportunities for traffic, and qualified leads appear.

Looking To Boost Medical Marijuana Patient Visits?

Our team is available to support you with your medical marijuana marketing.

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Restaurant Digital Marketing: 4 Ways To Attract Customers In 2020

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A Note From Turnkey Mate

Restaurant digital marketing is essential as it helps to increase your businesses reach when searching for more customers. Did you know that in January 2020 there were 4.54 billion active global internet users? That’s encompassing 59 percent of the global population. If your marketing plan doesn’t include digital marketing for the web, you are missing out on the opportunity for new customers and increased revenue.

“Never stop testing, and your advertising will never stop improving.” - David Ogilvy

restaurant digital marketing services
David Ogilvy

1. How Do Restaurants Do Digital Marketing?

Digital marketing for restaurants is similar to traditional restaurant marketing in that there are many different forms of media that you can use. However, Internet marketing involves a restaurant’s business to interact more personally with their customers online. By using the right online marketing methods, you will encourage further engagement with your brand.

Types Of Digital Marketing For Restaurants

Some of the forms of digital marketing for restaurants include posting blog posts on your restaurant’s website or creating infographics to share on your restaurant’s social media page. Social media marketing to restaurants may seem more complicated than tactics, such as email marketing. However, social media is a particularly good digital marketing strategy as it allows a successful restaurant owner to interact with their customers more directly.

2. Why Do Restaurants Need Digital Marketing?

The Internet has become a vital platform for the marketing of restaurants. Digital marketing has a small cost for your restaurant’s business compared to how much it can earn for your business through the number of people it reaches. Restaurants that are marketing online can benefit from a strong social media presence on sites such as Instagram or Facebook. Restaurants also should setup a website to which they can funnel online customers. 

"90% of guests research a restaurant online before dining" - Upserve

To market your restaurant’s business, you need to go where the people are. Nowadays, everyone is online and on social media. While email and traditional marketing are still essential restaurant marketing strategies, digital marketing is the most important strategy a restaurant can have.

The biggest difference between traditional and digital marketing is that when a restaurant has a social media page or a website for their business, the restaurant can interact personally with their clients. Customers will be able to provide valuable feedback on their food or their experience. It’s always a good idea to provide an email online for your customers to send you questions and concerns about your restaurant. 

3. How Do I Promote My Restaurant Online With Advertising?

If you are looking to drive more website traffic, try advertising your restaurant on Google Adwords. Google AdWords is an advertising platform offered by Google. By launching Ad campaigns via Google AdWords, it allows you to advertise your restaurant’s business using certain keywords such as “spaghetti in Miami” or “Mexican food near me”. Restaurants prefer to use geo-targeted ads to reach customers close to their location. 

Tips On Restaurant PPC Ads

If you use PPC ads for your restaurant’s online advertising, make sure your landing page or website loads fast. According to the Huffington Post, 57% of mobile users will leave your site if it takes over 3 seconds to load, and 30% of mobile users will abandon an online order if the site isn’t mobile friendly. To check if your site is mobile responsive, start by visiting your PPC landing pages or websites on your mobile device. Always monitor how quickly each page loads on mobile device, if content is easy to read, and if your Call-To-Action is clear to your visitors. 

4. How Do You Attract Customers To Your Restaurant?

There are several ways to go about restaurant marketing online. One successful restaurant online marketing strategy is to place your business on platforms such as Uber Eats, GrubHub, Postmates, and similar, that allow restaurants to take orders and reservations online. This form of restaurant digital marketing helps your business increase its reach by being listed across multiple platforms that customers like to order their food over.

"Digital ordering and delivery has grown 300% faster than dine-in traffic since 2014." - Statista

The goal of digital marketing for restaurants is to attract more diners; therefore, many people will visit the restaurant’s online profile before entering it. By using digital marketing strategies such as local SEO, you can attract more business from your area. No restaurant’s online marketing strategy is complete without location-based keywords on your restaurant’s website or social media pages. This allows Google and other search engines to show your business when people are doing searches. 

Boost Your Sales With Restaurant Digital Marketing.

Our team is available to support you with the development and implementation of your restaurant's digital marketing strategy.

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Marketing For Accountants | 2020 Marketing Guide For CPA Firms & Co

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A Note From Turnkey Mate

Marketing for accountants during COVID-19 is a critical business decision when trying to maintain an accounting firm. In this post, you will find tips and a checklist designed to help CPAs understand the best practices for leveraging various marketing tools and tactics. These tips can help a firm in the short-term and determine potential fits for long-term marketing strategies. Therefore, without wasting any more time, let’s dive right in.

"Always deliver more than expected." - Larry Page

Co-Founder Google

7 Tips About Marketing For Accountants

1. Reevaluate Your Marketing Approach

Many businesses are finding themselves operating at a slower pace due to the COVID-19 pandemic. It may be an excellent opportunity to address changes in marketing that typically are long due for an overhaul. For most businesses at this time, this starts with their digital marketing strategy. With consumer behavior changing, it is crucial to keep in mind that services may be provided differently very soon. That’s why any firm’s current digital marketing strategy must focus on optimizing its services to be delivered and marketed digitally. Cost-effective SEO & PPC campaigns are going to be important for firms to get traction in the current market.

 

This will allow firms to “re-establish” a stronger position in future markets while being able to develop social media, online sales, and co as reliable revenue streams. 

2. Digital Marketing For Accountants

An accounting firm using digital marketing automations will lead to effective sales and marketing results. An example of the effective use of automation within digital marketing is messaging automation. Because of the new consumer behavior from COVID-19, as a result, it has made it hard to communicate with current customers. Also, face-to-face sales efforts have been affected. To fix both these issues, sending out personalized, contextualized, and targeted accounting messages to customers is the solution. This will help your accounting firm remain top of mind and convert more sales.

Eventually, your accounting firm will need to manage lots of communications between customers.

3. Maximize Your Customer Relationship Management System (CRM)

When it comes to new sales for accounting firms, your lowest hanging fruit may actually be your existing customer base. Therefore, a well-maintained customer relationship management system (CRM) is essential. Nurture sequences are great to engage your contact list via emails or SMS, and to let them know about current market changes. Above all, it can provide you with insights to maximize the revenue potential of your current client base at your firm. CRM solutions offer real, long-term value to your business by allowing you to track and communicate with customers and leads.

Maximizing your CRM system will not only help your business manage customer relationships better, but it can also generate a consistent flow of sales opportunities.

4. Use Videos To Support Your Sales Process

Video used in both, the sales and service process, can add a personal touch when talking to customers. Unfortunately, sometimes it can also become a challenge to coordinate an in-person meeting with prospects and clients, especially during times such as COVID-19. As a result of COVID-19, working from home has become more popular in the short-term. Consider using video marketing tools such as Animoto, VideoScribe, Loom, or Biteable to enhance your client’s sales experience at your firm.

5. CPA Firm Advertising - Get New Clients With Ads

Trade show and event attendance are likely to suffer in the foreseeable future because of COVID-19. It may be more affordable than you think to acquire new clients through online targeted advertising. Online ads can be sent to specific audiences directly in social media feeds, and Google search results. However, you must first optimize each campaign by the right customer demographics and keywords. Some examples of ad demographics can be a place of work, location, and more. Keywords can be optimized for search intent, which means the most popular keywords customers use when looking for your services. As a result of highly-targeted ads, customers will receive contextually relevant solutions to their needs. Which ultimately will result in an increase in sales conversions. 

After all, online advertising is to show your business to as many potential customers as possible. However, there are more strategies to increase your online visibility.

6. Make Sure Your CPA Firm Ranks On Google & Co

Search engine optimization (SEO) is essential for the success of an accounting firm’s online visibility. If you have a website or a blog (to inform your prospects about your firm), SEO can help you get targeted free traffic from search engines. With your customers and CPA seeking prospects now turning more than ever to the web, you must ensure website best practices are being implemented. By using data from SEO optimizations, accounting firms can effectively drive marketing efficiencies. 

Other Marketing For Accountants Questions:

  • Is your website SEO optimized with the correct keywords used within search engines?
     
  • Is your online content marketing working at its full potential?

  • Are your social media posts optimized for searches?

  • Have you connected your Website to Google Search Console?

Marketing For Accountants Top 5 Services To Sell

All Information Below Was Sourced From Credible Accounting Firms & Their COVID-19 Resource Centers. Accounting Firms Are Proactivity Sharing Their Steps Towards Helping Individuals & Small To Mid-size Businesses.

1. Disaster Loan Assistance & Modifications To Existing Loans.

At this time, small and mid-size businesses are sorting through all the lending programs that the federal and state governments are introducing. CPAs can help these businesses to identify loans with the most favorable terms to meet their borrowing and repayment needs. Accountants can also help review existing loan covenants and stipulations. By doing so, companies will find opportunities to renegotiate better interest rates. As a result, it will call for CPAs to help report loan adjustments within their financial statements.

2. Business Operations Support

CPAs are providing business operation support for companies that are complying with the Family First Corona-Virus Response Act (FFCRA). In other words, accountants will need to give guidance with several payroll and HR issues. These affected companies will need to modify their family medical and employee-paid sick leave policies. And in conclusion, employers will find themselves needing the assistance of CPAs to update their payroll tax credit applications.

3. Business-Continuity Planning

Accountants are consulting companies who are affected by COVID-19 about extra opportunities businesses have on continuity planning. Because of the release of more federal government economic stimulus programs, many small and mid-size companies are looking for ways to alleviate some of their short-term financial burdens. Therefore, CPAs can provide support services to these companies by sharing more insights on options for improving liquidity and tax savings for the future. As a result, the businesses that these CPAs help will then have more of a chance to remain stable in the long run. 

4. Marketing For Accounts With Tax Planning Services

Accountants are the heroes that have the opportunity to save businesses. COVID-19 financial pressures are making it difficult for companies to pay their bills and keep their doors open. Even though the federal government’s economic stimulus programs may alleviate some short-term financial burdens, businesses still need more help. Now is the time for accountants to identify hidden accounting opportunities for these affected businesses, such as potential tax savings, restructuring businesses, and personal assets. This way, companies can avoid the potential pitfalls that can negatively impact their ability to operate efficiently. 

5. Insurance Reviews - Commercial

Analyzing business insurance policies may provide opportunities. Most business-interruption insurance policies explicitly exclude viral pandemics. However, a careful review may reveal hidden opportunities for business owners to recover even a portion of losses resulting from coronavirus (COVID-19).

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