A Note From Turnkey Mate
Have you considered medical marijuana marketing for your practice in Florida? Research shows that Florida is one of the fastest-growing medical marijuana programs in the nation, with about 306,185 patients registered as of May 18, 2020. And according to the Miami New Times, there is an estimated 10,000-plus Floridians signing up every month for mmj card recommendations.
“Either write something worth reading or do something worth writing about.” - Benjamin Franklin
How Should Marijuana Doctors Market Themselves?
A lot of marijuana companies in the recreational marijuana industry and the medical marijuana industry are being forced to change their traditional marketing strategies because of restrictions that surround marijuana marketing. However, as both medical marijuana and recreational marijuana become increasingly legalized, there is a lot of room for growth in the marijuana business.
About Medical Marijuana Marketing
How doctors advertise medical marijuana today is different from medical marijuana marketing strategies of the past. The medical marijuana marketing strategy of word of mouth and local media advertisements is no longer the main marketing strategy.
People are turning to the Internet and social media for everything nowadays, and cannabis and medical marijuana are no different. A digital marketing strategy is something a marketing agency will create for doctors interested in cannabis marketing. Effectively marketing for marijuana doctors usually requires a cannabis marketing agency to help them navigate the restrictions of the cannabis marketing industry.
Can Medical Marijuana Doctors Advertise For Patients In Florida?
There are a few regulations around marijuana doctor marketing in Florida. As you probably already know, regulations on MMJ marketing are not the same between states. Currently, 12 states have no restrictions on digital marketing for medical marijuana, while 17 states do. If you’re unsure what the laws and restrictions are surrounding medical marijuana marketing in Florida, refer to the list below taken from The Florida Senate Chapter 381, SECTION 986.
All Cannabis Advertising Regulations For Florida
A medical marijuana treatment center (businesses that are authorized to cultivate, process, and dispense medical marijuana), according to the Florida Senate, may engage in Internet advertising and marketing under the following conditions (excerpt Statutes 381.986):
- All advertisements must be approved by the department.
- An advertisement may not have any content that specifically targets individuals under the age of 18, including cartoon characters or similar images.
- An advertisement may not be an unsolicited pop-up advertisement.
- Opt-in marketing must include an easy and permanent opt-out feature.
How To Advertise Medical Marijuana Clinics
The medical industry is extremely competitive. Each new patient is worth a great deal of money to your practice. To keep your practice running smoothly, you need a steady supply of new patients. Here are a few marketing strategies for medical marijuana clinics & doctors to bring in more patients.
Online Advertising For Marijuana Doctors
The medical marijuana business is very competitive, so you need a good marijuana marketing strategy to remain competitive. You can buy advertising space for medical cannabis on sites like Google or Yelp as well as social media sites like Facebook or Instagram. Using Google PPC to promote medical marijuana doctors is a common but successful medical marijuana marketing strategy for most doctors.
Use SEO To Promote A Medical Marijuana Practice
Anyone who is looking for a cannabis doctor is going to first find a local clinic by searching online for information about how to get a medical card. Use search engine optimization to help the website for your medical marijuana practice appear higher up on search rankings. Keywords are one of the best ways a cannabis marketing agency can advertise for a medical marijuana business or clinic.
Make sure to identify a detailed list of focus keywords, long-tail keywords, and similar keyword search phrases related to your medical cannabis practice. These keywords should be used to determine an overall keyword strategy for your website, blogs, ebooks, videos, or other content pieces.
By spending time on a wide range of cannabis keywords, you will have many content ideas to write about. The keyword research will tell you which search terms are more popular than others. Choose the key phrases that get the most monthly searches.
With the correct keyword research, you’ll be able to create different pieces of content to answer all of the popular questions your consumers are asking. By doing this, your website will be providing valuable content that could lead to more qualified traffic.
Implement Medical Marijuana Content Marketing
A great way to promote medical cannabis online is to create content that educates readers about cannabis. Social media posts that include facts about the cannabis industry and different strains of cannabis will attract a more engaged audience. It also helps you build trust with your local and online audience by showing your authority within the cannabis industry.
Examples Of Content Marketing For MMJ Doctors
Here are some examples of content marketing that can be used to educate people about cannabis, especially when many topics within cannabis are still unclear. Cannabis e-books, cannabis infographics, and videos on cannabis are all great forms of content marketing to post online. If your practice wants to increase conversions, make sure to post informational content about the benefits of medical marijuana. Over time, your marketing efforts will educate people who aren’t normally cannabis customers into knowledgeable qualified leads. By posting more valuable content assets that provide the answers to patient questions, the more opportunities for traffic, and qualified leads appear.
Looking To Boost Medical Marijuana Patient Visits?
Our team is available to support you with your medical marijuana marketing.
