CRM

Restricted Medical Content Google Ads | Google Advertising Policy

March 19, 2022 / B2B Marketing, CRM, Digital Marketing, SEO / , , , ,
restricted medical content google ads

Table Of Contents

Introduction

Google advertising is more pervasive and commonplace than ever before. Any brand or business worth its salt needs to have a Google ads presence in today’s hyper-competitive market. And this applies to healthcare marketing as well.

Advertising healthcare services is different from almost any other product or service, owing to the restrictions and guidelines on healthcare advertisers by Google. Brands cannot freely advertise products and services without adhering to these guidelines and getting certified by Google to serve ads.

With all the restrictions unique to online advertising in the medical space, what should companies do to remain relevant online? And what’s the best way forward while designing your digital marketing strategy, specifically Google ad campaigns?

Can You Run Google Ads For Medicine?

Google has in place comprehensive guidelines for advertising products impacting prescription drugs, online pharmacies, unapproved substances, clinical trial recruitment, and many more.

And rightly so. Protecting the healthcare interests of people when it comes to their online persona should be a top priority for any platform. As a result, some substances cannot be advertised at all while some need a certification by Google to be advertised in select locations only.

If you want to advertise using any restricted drug terms or active ingredients in your ad copy or landing page, you need to apply to become a certified healthcare advertiser. For medical devices, your landing pages and ad copy should be clearly targeted towards healthcare professionals and not patients.

If your application is denied even after sticking to Google’s guidelines, you can always contact your Google ads rep. They might be able to help you get approval.

What is Restricted Medical Content in Terms of Google Ads?

Google casts a wide net when deciding the kind of products and content that can be advertised, erring on the side of caution. What this ends up doing is restricting the list of allowed substances and services that can be advertised using the Google Display Network or the Google Ads Search Network.

Before healthcare advertisers start crafting ad campaigns around Google ads policies, they should know exactly what Google considers restricted medical content.

Prescription Drugs without Prescription

Pharmaceutical companies are not allowed to offer prescription drugs without valid prescriptions. Due to the obvious negative repercussions, unauthorized pharmacies are restricted according to the Google ads policy.

Violations of these guidelines can lead to serious consequences for your Google ads account, leading to suspensions and some legal repercussions as well. If you believe you’ve been wrongfully penalized, you can submit an appeal with thorough justification.

Running Ads in a Target Location where You are not Licensed

Online pharmacies are also not allowed to promote products in regions where they aren’t licensed. If they do so, it amounts to Google considering them as unauthorized pharmacies.

Hence, as an online pharmacy, make sure you’re running ads only after being certified by Google to do so. Moreover, you also need to ensure you’re not offering prescription drugs without prescriptions and aren’t promoting them in locations where you aren’t a licensed pharmacy.

Restricted Drug Terms in Ad Copies and Landing Pages

In addition to restricted substances, Google also limits certain drug terms to be used in your ad text, landing pages, or keywords. While advertisers outside the US, Canada, or New Zealand aren’t permitted to promote prescription drugs, even those located in these three countries need to be certified to keyword target restricted prescription drug terms.

In some cases, Google allows exceptions to its Google AdWords policy – like public health and awareness campaigns run by the government or establish NGOs.

Unapproved Substances in Google Ads

When it comes to an outright prohibition on promoting certain products, Google has a fairly wide list of prohibited pharmaceuticals and supplements. Although this list contains as many as 162 categories of products that you cannot promote, no matter what, it is still not completely exhaustive.

Google has some additional banned categories of substances it doesn’t allow promotion for by players in the healthcare industry, some of which are:

  • Products containing ephedra

  • Products containing human chorionic gonadotropin (hCG), especially in weight loss products or when promoted along with anabolic steroids

  • Products claiming to be as effective as prescription drugs

  • Herbal and dietary supplements containing active pharmaceutical ingredients or dangerous constituents

  • Products not approved by the government but promoted as being safe for use

Only approved countries’ manufacturers are allowed by Google to promote DHEA and Melatonin products.

Opioid Painkillers

Opioid painkillers are prevalent in medication-assisted treatment (MAT), which is one of the few exceptions where promoting them is permitted by Google. All other prescription opioid painkillers are not allowed to be promoted online.

However, Google allows exceptions to this policy for government and not-for-profit health awareness campaigns and certified addiction treatment providers in the United States.

Clinical Trials, Biohacking, Cell Therapies, And Gene Therapy

Experimental and non-regulated treatments and procedures are not allowed to be promoted under Google’s healthcare marketing policy. These include, but aren’t limited to biohacking, DIY genetic engineering products, and gene therapy kits.

Furthermore, regenerative medicine products like stem cell therapy, cellular therapy, gene therapy, and more are prohibited for promotion, regardless of their regulatory status.

Clinical trial recruitment ads are also limited to certain countries and aren’t allowed to advertise prescription drugs, misleading expectations, or imply that the products being tested are safe.

Abortion And Birth Control

The abortion-related ad group is one of the most restricted ones with Google allowing abortion ads only in select countries like the United States, the United Kingdom, and Ireland. Even then, you need to be certified, with a clear demarcation whether you’re a provider that provides abortion or doesn’t provide abortion.

Moreover, if your ads are part of the Google Ads Network (shown as part of search engines) and target multiple locations, your ads will only be shown in approved areas and will be classified as Eligible (limited).

HIV Home Tests

Lastly, Google prohibits the promotion of HIV home tests everywhere in the world except in the US, UK, France, and the Netherlands. While advertisers in the US can only promote FDA-approved HIV tests, those in the UK, the Netherlands, and France can promote tests that meet the local regulatory requirements.

What Can Healthcare Professionals Advertise on Google Ads?

After knowing about the breadth of restrictions on healthcare marketers, you might be wondering if there’s anything you ‘can’ advertise. Well, yes, you’re allowed to promote prescription and OTC drugs, but only in select regions.

Prescription Drugs in Limited Countries

Prescription drugs can be advertised only in select countries – Canada, New Zealand, and the United States. Even then, you need to be certified as a healthcare advertiser by Google before you can start promoting your products.

You also need to check whether Google allows keyword targeting related to prescription drug terms in your country.

While implementing this policy, Google checks whether your landing pages link to or use any terms referring to selling prescription drugs.

OTC Drugs in Select Countries

Google also allows advertising OTC or over-the-counter drugs in select countries like the US, the UK, France, Australia, Canada, Germany, India, Japan, Russia, New Zealand, and more. Just like prescription drugs, you need a certification from Google before advertising your OTC products.

Thought leadership improves your brand recognition and brings invaluable and organic traffic to your website and your online listings. You should start planning your content strategy right away if you don’t have one already.

How to Run a Successful Google Ads Campaign Without Restrictions?

Before you go ahead trying to build the perfect advertising strategy, you should be aware of Google’s personalized advertising policy. Google Display Network and Google Ads Network both prohibit advertisers to use personalized advertising – ads that employ user data to create more relevant ads. This is due to healthcare data’s sensitivity and privacy concerns.

Hence, ads that fall into sensitive interest categories like personal hardship and sexual interests cannot use personalized advertising features like remarketing, demographic and location targeting, Gmail ads, and more.

The Google Display Network, however, allows you to use three targeting methods in your ads – keyword, placement, and topic.

Now that we’ve got that out of the way, let’s look at a few tips to create a great Google Ads campaign for health products:

  1. Remarketing: While designing ads for the Google Ads network (text ads in search engine results), make sure you’re not using remarketing.

  2. Keyword Targeting: Try to target websites that do not use your desired keywords in a misleading or irrelevant manner. This will minimize the chances of your ads getting suspended.

  3. Landing Pages: Your landing pages need to provide comprehensive information to visitors, but at the same time need to be broken down into images, videos, proper headings, bullet points, etc. to keep the users engaged.

  4. Videos & Images: Google reported that 79% of visitors stay on healthcare websites that have videos. Use this to your advantage by investing in high-quality videos and images that illustrate your products and services better.

  5. PPC partner: Partnering with the right Google advertising agency can skyrocket the quality and effectiveness of your ad campaigns. You can leverage decades of expertise and experience working around Google’s restrictions and make sure you stay competitive.

 

Medical SEO Agency | How Can They Help You Grow Your Business?

March 19, 2022 / B2B Marketing, CRM, Digital Marketing, SEO / , ,
image result for content marketing for healthcare

Table Of Contents

Introduction

Search engine optimization (SEO) is part and parcel of any business’s online strategy. Whether you’re a traditional brick-and-mortar goods and services provider or an internet business, you can’t do without SEO strategies baked into your overall digital marketing plan.

When it comes to the healthcare industry, medical SEO becomes more specialized and assumes even more importance. Healthcare professionals operate in a highly-regulated and sensitive industry where they need to balance responsible care delivery with aggressive marketing.

Medical Services Partner

As healthcare providers, you already have a lot on your plate minimizing the cost of care and enhancing the patient experience. Becoming healthcare marketers and managing a whole medical SEO strategy on top of it might seem a bit overwhelming. But you can always leverage the SEO expertise of an outside SEO agency to help you craft and maintain a battle-tested and highly-effective SEO campaign. With their decades of experience providing medical SEO services to practices like yours, your business will be in the right hands.

What is Medical Search Engine Optimization?

Medical Search Engine Optimization or SEO refers to the activities performed by a doctor or a medical practice to optimize their online presence for search engines for the end goal of acquiring new patients. These activities are focused on the medical practice’s website, their online listings, and their link-building with other websites in the medical space.

Digitalization of Healthcare

In this age of digital-first, patients are increasingly taking their healthcare online. Studies show that almost 78% of people purchase goods or services after a location-based Google search.

If your practice isn’t appearing in front of patients when they search online for a doctor, then you’re sorely missing out. In fact, your online reputation now determines if new patients will even consider giving you their business.

Emergence of Local SEO

The first page of search engine results is some of the most valuable online real estate for businesses today. With patients searching for keywords including ‘near me’ or ‘close by’ increasing by more than 900% in the past two years, local SEO is taking over medical marketing as we know it.

Healthcare SEO is vitally important for any healthcare practice looking to not only grow its business but also build its brand and retain its existing clientele.

Why is Medical SEO important?

As effective as SEO might seem in general, you might wonder if you really need to implement it for your practice. After all, you might have been getting new patients through physician referrals and word-of-mouth all this time. But medical SEO is indispensable to growing your business and scaling it beyond a certain point. Let’s find out why:

Lack of SEO Means Losing Business

If you’re not investing in SEO yet, you might think you’re saving costs that can be used better elsewhere. But what about the opportunity cost? By not putting your best foot forward with your website and business listings, you’re shooting yourself in the foot by losing out on a significant patient population that’s looking for practices like yours online.

Cons of Google Ads for Doctors

Just like a coin has two sides to it. Google ads for doctors have their own set of pros and cons. Following are the top disadvantages of using Google Ads:

Not All Google AdWords is Worth it

The role of AdWords in a campaign is monumental, but many keywords do not do justice to their pricing. The more competitive industry, the more expensive keywords it has to offer. Therefore keywords can at times be a bit pricey.

Pay per Click Model can be a Burden on Budget.

As per the pay per click model, you are supposed to pay a per-click cost which can be a burden on your decided budget. Users may end up paying more costs with PPC campaigns.

Medical SEO is Considered More Effective than Google Ad

In medical practices, tough Google ads are an upcoming trend, yet SEO has had an upper hand since it has been an existing practice and advertisement method. Largely, doctors prefer medical SEO services to promote their practices.

It’s estimated that 97% of people learn more about a company or business online than anywhere else. With such a large chunk of your potential market prioritizing online searches, you can’t afford to miss out.

Later You Are, Weaker Your SEO

It’s a fact that search engines keep crawling all online content to keep their search engine rankings updated. The longer your website stays unoptimized for search engines, the more it hurts your organic search engine ranking. Other medical practices will have filled the vacuum and benefitted from a well-executed SEO strategy.

Hence, you need to start optimizing your online presence as soon as possible. There are a few simple techniques you can get started on today and they won’t even take a ton of your time or money.

Expertise Ranks High in Healthcare

More than perhaps any other industry, thought leadership plays a vital role in establishing your practice and your physicians as experts in their field. When patients start to trust the content you put out on your website and the value you offer them, they regard you as more than just another business.

Thought leadership improves your brand recognition and brings invaluable and organic traffic to your website and your online listings. You should start planning your content strategy right away if you don’t have one already.

Focus Points of Medical SEO Agency

A healthcare SEO agency can help you create a curated SEO plan best suited to your business. Their SEO experts can work on the granular elements of SEO and come up with a structured campaign covering off-page SEO, on-site SEO, and technical SEO.

Off-page SEO

Off-page SEO refers to the factors not directly related to your website but still impacting your SEO ranking on major search engines. Google and other search engines highly value your business listings, your Google My Business page, and your social media pages.

Moreover, any backlinks redirecting to your website also increase your Domain Authority (DA) and consequently, your presence in search engine results. Make sure to keep your social media handles updated and filled with regular and useful content relevant to your target audience. Your Google My Business page should also always be up-to-date.

On-site SEO

On-site SEO factors are those that affect the content directly present on your website – your keywords and your webpage content. Your website is your online home and patients want to be impressed by what they see. If your website is not visually engaging and easily navigable, they are not likely to enjoy their experience, contributing to a higher bounce rate and hurting your SEO ranking.

It’s, therefore, important to provide highly-relevant content on your website around the keywords your potential patients are using. Plus, you should have your contact information clearly displayed on your website so you can rank well in local search results.

Technical SEO

These factors make up the behind-the-scenes, technical aspects of your website like its loading speed, internal linking, dead links, duplicate content, and structured web elements. Search engine algorithms automatically ascertain how well you’ve worked (or not) on these factors and score your website against others based on the results.

How Can an SEO Agency Make Your Website Hot Favorite For Search Engines?

Partnering with a healthcare SEO company can increase the quality and effectiveness of your SEO campaigns manifold. Healthcare SEO experts can use their expertise and experience to help you master the following six aspects of healthcare SEO so that you can focus your energies on enhancing patient outcomes.

Safe, Fast, And Mobile-friendly Website

When it comes to having an SEO-friendly website, you need to focus on safety, speed, mobile friendliness, and optimization.

People don’t have the patience to browse a slow website. Ensuring your technical SEO factors are sorted can work wonders when edging out other websites similar to yours. What people also don’t like is browsing an unsafe website i.e. one without the ‘HTTPS’ tag in the URL. A secure website is paramount to keeping potential patients on your site.

Lastly, your website should be well-optimized for mobile devices considering around half of the web traffic comes from mobiles. The meta title tag of every webpage on your site should also be accurately filled to contribute to your ranking in search results.

Informative Content

Google and other search engines value authoritative and long-form content when ranking web pages. A healthcare SEO agency can help you chart out a content calendar to plan and publish highly engaging and relevant content in the form of blogs and social media posts.

A healthcare organization today is expected to be a thought leader in its field and patients will not consider visiting you if they don’t find your online presence strong enough.

Enhance Visual Elements

Visual elements play a huge role in website optimization. Video is the fastest-growing content format today and websites with more video content perform better in search results than those without. If your website has rich audio-visual content like videos, infographics, and images, potential patients will spend more time on it and this will indicate to the search engines that your website is valuable to users.

You can also incorporate relevant keywords in meta tags of images and videos to make indexing easier for search engine crawlers.

Use Appropriate Keywords

Keywords are not only important in meta descriptions of images and videos but across every content piece you put out on your website and social media platforms. Strong keyword research is something that a reputed SEO company can help you with. When your content is built around providing valuable information around the keywords patients are searching for, you automatically capture inbound traffic.

Link Building

A healthcare business website, just like any other website, thrives on cultivating organic, high-authority backlinks. When reputed websites link to your practice website, search engines consider your website as offering value to users. And this contributes a lot to your SEO ranking.

But be careful with your link-building strategy. Having backlinks from irrelevant and low authority websites can hurt your ranking as well. Also, make sure there are no dead links giving ‘404’ errors to users and damaging their user experience.

Online Reviews

Healthcare SEO services don’t just stop at improving your website and social media presence. They can also help you obtain and manage patient reviews on your Google My Business listing as well as your website.

Positive reviews create trust and confidence in potential patients when they’re browsing for healthcare businesses online. Automating this process is a piece of cake when you’re working with a medical SEO services provider.

Choose a Credible SEO Partner For The Success of your Medical Practice

SEO offers tremendous potential to grow your business but only when it’s done right. Do your due diligence before partnering with any SEO company. A reputed healthcare SEO provider like Turnkey Mate can do the heavy lifting for you and work wonders for your practice. Contact us today to discover how we can partner with you on your journey to building your healthcare brand.

Doctor CRM | Beginner’s Guide to Healthcare CRM Software

March 5, 2022 / CRM, SEO / , ,
doctor crm

Table Of Contents

What is Medical CRM Software?

Medical customer relationship management software, also known as healthcare CRM software, is a comprehensive cloud-based solution. With medical CRM solutions, healthcare providers can effectively record their patient’s journey right from when they enroll to the end of their lifecycle at a hospital.

CRM is an agency management application that helps the healthcare industry manage patient information. With an effective CRM system, healthcare professionals can automate daily tasks, manage social media, keep track of all KPIs, manage patient data, and a lot more.

With CRM solutions, commercial service businesses can dominate the market and stay ahead of their competition. It makes handling the workload easy. CRM systems are not just any management systems; they are empowered with Artificial Intelligence (AI). Artificial Intelligence does almost all the work by itself. You are good to go as long as the input parameters are set up.

What are the Features of a Good CRM?

Robust CRM software tools help hospitals and medical businesses in gaining new patients by escalating patient experience and enhancing their reach on social media platforms, developing a personal- bond with patients, automating tasks, saving time, increasing productivity, and so much more.

The key features of an effective healthcare CRM system are as follows:

  • Reports and Dashboard: A robust patient relationship management software provides customized reports and statistics on patient data. It helps a medical business improve its medical practices as per customer needs and wants.
  • Patient Acquisition: Powerful CRM services help commercial service businesses dominate the market. It allows hospitals and medical companies to invite new customers by effectively communicating business information to potential patients.
  • Cloud-Based Practice Management: Most CRM systems are cloud-based applications. The data recorded by a CRM solution is saved on a secure cloud platform, which can be accessed from different platforms remotely. Businesses with branches can also facilitate data entry tasks from different locations.
  • Regulatory Compliance: HIPAA compliant systems ensure data security and privacy of patient data according to the rules laid down by the authorities. It puts limitations on hospitals, pharmacies, etc., to disclose and protect patient information. Therefore, a CRM system needs to be HIPAA compliant.
  • External Integrations: External integrations of a CRM solution can provide enhanced, intuitive solutions to users as they can streamline business intelligence, automate the marketing process, preparation of reports, etc. CRM platforms can be integrated with accounting software, social media platforms, etc.
  • Patient Management: CRM applications help hospitals keep an electronic health record of patients to facilitate enhanced practice management. It allows convenient patient segmentation based on age, problem, etc. Powerful patient management empowers care and enables doctors to build solid business-customer relationships.

Why Do You Need Healthcare CRM System?

Healthcare CRM software has multiple uses and benefits. It can add invaluable value to a healthcare business by maintaining up-to-date patient information, collecting beneficial insights, and much more. The following listed are the top benefits of using effective healthcare CRM software.

Enhanced Customer Experience

Healthcare CRM keeps track of all the patient information, including appointment reminders, check-ups, follow-ups, medications, etc. Patients can access all their data by logging in to CRM’s centralized platform. These systems are set up to enhance the patient experience.

Once patient satisfaction is attained, it becomes easier to maintain patient relationships. As all the data is tracked, patient care becomes more productive. A patient can schedule an appointment, book slots for tests, receive test results via email, book consultations, and have their prescriptions filled or refilled with just a few clicks.

The customer feedback can also be easily implemented into the system. New patients tend to love it when they receive personalized responses from their healthcare service providers.

Organize Patient Records

Patient data such as medical records, missed appointments, appointment scheduling, medical history, health insurance portability, etc., can be easily tracked to ensure data safety. Otherwise, it might lead to double medications and scheduling unnecessary procedures.

A healthcare CRM is perfectly capable of tracking patient history and maintaining electronic health records. It keeps a record of all the patient visits in the hospital and all the data exchanged during visits. These records come in handy in case of emergencies.

For example, if a patient requires urgent blood or medications, the hospital record can prevent time loss and unnecessary complications to the patient.

Optimize Administrative Tasks

A healthcare CRM is more than a patient management system. Along with patient satisfaction, it helps managers in completing administrative tasks. CRM also helps pharmacists and chemists keep track of medicines, stock, etc.

Medicines close to expiry dates can be segregated and given out first. It helps users to dispose of expired medicines, medical equipment, etc. Also, machinery can undergo timely maintenance.

With the help of effective CRM software, sufficient staff can be made available in a healthcare organization at all times. Schedules for doctors, nurses, technicians, accountants, etc., can be smartly created. It can also facilitate segmenting of patients based on the urgency of treatment. All these administrative tasks are complex for humans to comply with.

Seamless Compilation of Reports

A healthcare CRM helps managers in the compilation of reports. Manual tracking of expenditure for large-scale organizations is quite challenging. Using CRM software keeps very little margin for error. With CRM, healthcare managers can keep a check on expenditure, funding, earnings, salaries, dues, bills, etc.

CRM software can help you identify where the money is being used efficiently and where it is not. It allows reallocation of resources from excessively funded units to insufficiently financed units.

A flexible CRM tracks medical histories & patient details and collects patient feedback. This data can be used to improve the customer experience within the organization.

Team Management

Healthcare practices need fast and simple management facilities. A need for personnel, medication, or instrument can arise at any moment. Effective team management ensures that enough staff is available in the organization.

The CRM records leaves, vacations, holiday cycles of all the employees. Moreover, patient demographics help segment patients by simplifying the scheduling process.

Medication Management

Electronic health data keeps track of patient medications and can send reminders to take their medicines on time. Such medical data help more and more patients have a seamless experience. Team and medication management might not seem monumental, but it plays an important role in enhancing the overall patient experience.

Effortless Communication

HIPAA compliant communication with patients and potential patients is possible through a healthcare CRM. Communication is essential for patient retention and patient engagement. CRM solutions can set up a patient portal to communicate with their healthcare providers in a secure manner.

Some patients prefer to book an online appointment so that they don’t have to contact many people at the hospital. This has extensively been used ever since the COVID-19 pandemic. Communications can be conducted in an end-to-end encryption mode through CRM prescribed channels.

Patient communications can be established by sending an email blast once in a while, sending birthday cards to the patients, reminders for annual check-ups, recruitment emails, referrals, etc.

Improved Marketing Automation

Modern healthcare organizations strive for higher patient engagement. They use several marketing tools for patient acquisition and improved patient communication. A healthcare CRM can enable marketing automation by integrating all the social media platforms under a single roof. It can set up Key Performance Indicators (KPIs) to learn which touchpoints bring in the most engagement. It also helps set up new touchpoints according to the necessity of that organization.

Marketing is very important to look for prospective patients. Gen Z and millennials most commonly look on social media for healthcare recommendations. It has become vital to establish a social media presence and do online marketing to succeed. And the healthcare industry is not an exception to that.

Social Media

Automated marketing helps target an audience that responds the most to the content you are feeding. CRMs also keep track of content that goes online through any of your organization’s media accounts, including Facebook, Instagram, Twitter, LinkedIn, Quora, etc.

How to Choose the Best Doctor CRM on the Internet?

Everyone wants the best healthcare CRM software in the healthcare industry. Multiple web-based sales CRM systems are available, but choosing the correct one for your organization is always tricky.

You can consider the following aspects before choosing the best healthcare CRM software for your organization:

  • The best doctor CRM should be HIPAA compliant and should adhere to medical professionals and the patient confidentiality & accountability act.
  • It should have an appropriate learning curve. A hard-to-navigate CRM does not bode well as intelligent medical software.
  • Integrating a CRM into your system is a difficult task. Sometimes it takes even months to integrate all your systems into the CRM. Choosing a CRM that is easy to integrate is your best option.
  • The most crucial aspect to consider is the price. The CRM should be affordable and have low maintenance rates.

Wrapping Up

Every physician in the healthcare industry wishes they have healthcare CRM software. It makes administration so much easier. It can empower the business and at the same time maintain the quality of service provided.

Nowadays, mobile apps can also operate a CRM solution. A medical practice can significantly benefit from the features that a CRM offers. The time and money invested in a CRM are always well paid off. It is worth every penny. The AI tools provided by a CRM make up for any shortcomings in the system. It is an ideal investment for any healthcare practice.

Click here to schedule an appointment for hiring world-class healthcare CRM services with Turnkey Mate.

Google Ads For Doctors | How To Generate ROI

March 4, 2022 / B2B Marketing, CRM, Digital Marketing, SEO / , , , ,
google ads for doctors

Table Of Contents

Introduction

With the growing competition in the medical profession, it can be difficult for doctors, physicians, and hospitals to attract clients and increase revenues. Hospitals and doctors must use modern techniques like Google Ads to create awareness amongst potential customers and patients.

What Are Google Ads?

Google ads are online advertising platforms that help you to promote your medical businesses and website through digital ads.

It helps you advertise and create awareness about your medical services, which helps increase traffic to the website. This is done by using appropriate keywords through Google’s search engine service and its partner sites.

Google ads accounts are managed online, allowing you to create or modify the google AdWords campaign or ad text at any point. If you take a deeper look at Google ads, it has many benefits in promoting your medical business and helping it grow.

Following are a few advantages of using Google ads:

  • Google’s massive reach: Google is a brand in itself. Today if anyone wants an answer to anything, Google is a one-stop solution. The search engine handles approximately five billion searches daily. If your website ad is listed in the search results, the viewer will probably choose your medical services over your competitors. It has a much wider reach than Facebook, Twitter, Instagram, etc.
  • Bring any budget to the table: At times, winning a click can be expensive. But the benefit of using Google ads is that you can constraint your daily expenditure, advertising budget, maximum bids, etc. This way, even if you are not monitoring your accounts, you can control your overspending habits. Moreover, you only pay for genuine clicks and visits to your website.
  • Capabilities allow for a range of targeting: Google always has something to offer for every business at every stage of subscription. There are two ways to increase your page reach with google. One is by using broad and relevant keywords. The other one is using long-tail and more relevant keywords. A keyword is a word that people type in a search engine to find what they are looking for.

 

Below mentioned are the features of relevant and long-tail keywords:

  1. Use of relevant or broad keywords shows your ad to the prospective patient at the initial search stages. There are two techniques which you can practice under this. A booth of keywords can boost your website traffic and the number of visits to your account. You can capture their information through an ad with a click landing page that sends your target informative content. Or you may use re-targeting software if there are no successful conversions.
  2. On the other hand, the use of long-tail keywords is less expensive and search-specific. It provides users with the specific content they might be looking for.

Pros of Google AdWords for Doctors

Do you want to get new patients regularly and fast? Using Google ads can be the right practice for you. Following are the benefits offered by google ads for doctors.

Increased Reach & Target audience

Though search ads are best suited for targeting patients at the right time, it also increases brand awareness at the same time. Display Ads also build online brand awareness quickly. Combining these practices helps you cover more ground to promote amongst your users, grow your impression and stay ahead of other doctors.

It helps you make your marketing campaign as targeted as possible. For example, if you are based in a specific region of Canada, it doesn’t make sense to pay for ads for people living in the USA. Another fantastic feature is the Google AdWords schedule under which you can schedule ads for later. Since google ads have the best targeting in marketing, it shows your ads only to the people who have searched for the keyword before.

Track Results of Online Advertising & Pay per click

Creating an account and setting up an ad campaign can be done quickly. If you follow all the steps carefully, live campaigns will be set up easily, which can be instrumental in growing your audience. Once your campaign is live, you can sit back and track your results by various tracking methods available. These are termed conversions by Google. A code is provided by Google through which you can track how many calls you have received through your ad and your website separately. You can also track how many patients scheduled an appointment on your site through this feature. This feature also allows you to keep a track of the number of visits to your site.

Unlike other online advertising platforms, you only pay when the viewer clicks on your ad. This is referred to as pay per click. It can help in maintaining the ad budget as you do not have to waste it on advertisements that are not intended in the interest of people. There is no minimum amount, and you have the choice to decide how much money you want to pay for your Google ad campaigns per day, per month, or per location.

Widely Accepted and Acclaimed Marketing Strategy

Rather than organic search results, the percentage of consumers clicking on Google Ads is increasing. This indicates the need for the doctor to appear in organic search results and Google ads. Many doctors are following this trend of advertising to increase their reach and outshine their competitors.

Cons of Google Ads for Doctors

Just like a coin has two sides to it. Google ads for doctors have their own set of pros and cons. Following are the top disadvantages of using Google Ads:

Not All Google AdWords is Worth it

The role of AdWords in a campaign is monumental, but many keywords do not do justice to their pricing. The more competitive industry, the more expensive keywords it has to offer. Therefore keywords can at times be a bit pricey.

Pay per Click Model can be a Burden on Budget.

As per the pay per click model, you are supposed to pay a per-click cost which can be a burden on your decided budget. Users may end up paying more costs with PPC campaigns.

Medical SEO is Considered More Effective than Google Ad

In medical practices, tough Google ads are an upcoming trend, yet SEO has had an upper hand since it has been an existing practice and advertisement method. Largely, doctors prefer medical SEO services to promote their practices.

What's the ROI for Google Ads?

The cost of google ads is different as per the company campaign across the medical industry. When we talk about the amount of money spent by the advertisers, it is subject to the campaign size, cost per click, expected revenue, etc.

Any marketing campaign undertaken by healthcare professionals serves the primary purpose of generating a high return on investment. Return of Investment is the amount of profit you earn compared to what you spent on your ad.

In today’s time, PPC can be considered one of the most promising and profitable marketing channels. This is because it brings genuine traffic to the website and landing pages quickly with a faster conversion rate.

  • It is essential to calculate ROI because it gives you an accurate picture of your advertising campaigns and their impact on your websites.
  • It tells whether you are gaining any profit from your google ads campaign and how much your ad is helping in achieving your goals.

According to an estimate shared by Google, businesses are earning $2 from every dollar spent on average. This estimate is calculated by the advertisers’ cost per click activity sample.

How to Make the Best Out of Google Ads?

To make the best out of google ads, you need to keep two significant factors in mind.

  • Research: A deep and thorough research of keywords related to your services should be done, and the ad text should further be framed in the desired manner to generate good convertible leads from your website.
  • Landing Pages: The landing pages of your campaigns that the viewer is redirected to should be relevant to the ad text and keywords search.

 

Google Ads Vs. Organic SEO | What is Better For Your Medical Practice?

While both PPC and SEO aim to get more patients and get your medical businesses on top, both of these have different practices to get there. SEO works on getting organic ranking but Google Ads target particular keywords and phrases.

Though SEO is an existing advertising platform with a lower cost yet, PPC is the face of advertising these days. The following reasons support this statement:

  • PPC provides time-sensitive discounts and sales: Google ads for doctors are more beneficial as they generate traffic to your site and the number of visits to the site increases.
  • New patients: With an effective PPC campaign you can gain aggregate marketing data which further enhances the number of potential leads. Moreover, it reaches a highly targeted audience.

 

SEO is a vital and successful tool as it makes your medical business found on the web. PPC on the other hand will do the same process in a short duration of time. Hence, if you aim at gaining organic traffic in a short time, Google ads are the platform for your medical businesses.

Verdict: Are Google Ads Worth it?

Google ads can be pretty effective for medical businesses and doctors to gain new patients and create awareness amongst the masses. Though there are several cons to google ads, these can be overcome easily if you take assistance from professional experts in this line. Following factors can also be considered before investing in PPC ad campaigns:

  • If you research and balance the cost & reward of the ad conversions, you do not have anything to worry about.
  • Researching the trends and related keywords can save you money and time. It also helps you to connect to the target audience in a better and more flexible manner.
  • Using the right combination of the keywords, SEO, and Google AdWords campaigns tools can help you gain new patients and receive real data, driving revenue at a low cost.
  • It helps you stay ahead of the competition.

Bottom Line

Google ads for doctors can be a game-changing practice for attracting more patients, creating awareness amongst the potential customers, and retaining the existing patients. Right keywords and keywords related to the line of profession can be used to drive revenue via Google. Doctors and medical businesses are highly recommended to go for Google ads if they are looking to increase profits and online brand awareness.

Turnkey Mate is a US-based leading digital marketing agency. It is a one-stop solution for all your SEO and PPC solutions. The company professionals are committed to providing reliable and effective digital marketing solutions to its clients.

Click here to know more about Turnkey Mate.

 

Digital Marketing Agency for Doctors | Why Do You Need to Hire Them?

March 2, 2022 / B2B Marketing, CRM, Digital Marketing, SEO / , , ,
digital marketing agency for doctors

Table Of Contents

Introduction

Imparting your footprint in today’s digital world with traditional practices can be challenging. If your medical practices want to attract potential patients, then you cannot solely rely on local SEO and outdated marketing strategies. You need better digital strategies to meet your medical business’s needs. Owing to advancements in technology, there are several business strategies that can help doctors and medical businesses to promote their medical practices and sail in the digital world.

You will be amazed by the terrific job a healthcare marketing agency can do for a medical service provider. They not only manage your business listings, they can also help you establish a 360° presence on social media. It’s your choice whether to take a leap of faith and hire professional medical marketing services or take your chances in the constantly changing business environment.

Healthcare businesses are one the most lacking businesses when it comes to establishing a digital presence. Don’t fall behind. Make the smart choice – hiring a healthcare marketing agency.

 

What is a Healthcare Marketing Agency?

A healthcare digital marketing agency may look similar to other marketing agencies out there, but make no mistake. A healthcare marketing agency functions in a very different way than an ordinary marketing agency. They do not fall in that mix because of their expertise in the field.

Medical marketing companies specialize in providing digital marketing tactics only for medical businesses and doctors. They have experience in providing targeted services in the healthcare industry. Any marketing agency can do Search Engine Optimization (SEO) for your medical practice, but only a healthcare marketing agency knows how to manipulate search engines to get your business the desired traffic and results.

Hiring a robust healthcare marketing agency instead of an all-rounder marketing agency is the smart choice for your practice, which enables small businesses to attract patients.

What Does a Digital Marketing Agency for Doctors Do?

The primary role of a digital marketing agency for doctors is to come up with digital strategies that can rank your business website at the top of search results. They study the course of your services to determine the best strategy, which lets your business stay ahead of its competition. Powerful healthcare marketing and SEO enables medical business to build relationships with long-term and loyal customers.

A healthcare digital marketing agency is responsible for developing effective strategies and running marketing campaigns on social media platforms. They evaluate the needs of your practice and help you be at the top of your field. Experts use several tools and resources to compile the data collected from a number of data points such as website, mobile application, etc.

8 Reasons You Need to Hire a Healthcare Marketing Agency

In the medical industry, the concept of intrepy healthcare marketing is still new. But you should be aware of what a digital agency can do for medical businesses such as yours. Doctors have started relying on modern techniques and strategies for the growth of their business and practice. Marketing agencies can improve your online presence, and also run PPC campaigns that can bring more traffic to your website.

Below are the top 8 reasons why doctors like you should hire a healthcare digital marketing agency.

1. Expert in Medical Practices

Would you hire a services who claim themselves to be neurosurgeons and veterinarians at the same time? We know these two are different things, and one cannot be an expert in both the fields. You will look for a niche-specific doctor. Then why take chances with your digital marketing experts?

Hiring medical marketing services ensures expertise and professioanlism. The professionals know what is needed to run a healthcare practice. A great team of medical marketing agencies must have:

  • Knowledge of latest healthcare industry trends

  • Advanced expertise in digital marketing services such as SEO, PPC, etc.

  • Experience to successfully run healthcare marketing campaigns

  • Knowledge about the field competition

2. Effortless Communication

All healthcare organizations have specific terms of communication. There is a lot of medical jargon involved. For anyone who is not related to the field finds it difficult to communicate properly with doctors and other members of the medical team.

For a practice’s success, effortless communication is very important. Healthcare marketing agencies are well acquainted with the jargon. They can easily attract new patients by following an effective communication process. They make your practice look like a one-stop shop for all medical queries.

Smooth communication between the doctors and clients (patients) is possible with the help of a healthcare marketing agency.

3. Marketing Channels Focused on Medical Practices

A typical advertising agency has fixed marketing channels that they use for all of their clients. They fail to realize that the needs of the healthcare industry are different. For promoting medical information, specific channels are required. All digital marketing campaigns have to take place on these channels.

Some of the paid and unpaid advertising channels are:

  • Digital advertising

  • Email campaigns

  • Listings management

  • SEO Search Engine Optimization

  • Analytics

  • Liaison marketing

  • Referral marketing

  • Social media

  • Mobile marketing

  • Video marketing

People searching for medical services should be able to quickly access information about your service from one of the above channels.

4. Help Convert Referrals to Appointments

Word of mouth is more effective than any digital marketing strategy out there. Healthcare providers have to make sure that they get new customers through referrals. Referrals are suggestions given by old or existing patients to visit your hospital. For example, if you are a dentist and a patient of your primary physician is facing teeth problems, the physician refers that patient to you.

Referrals are a great way to attract more leads. But solely relying on referrals is not enough. You should be aware of conversion optimization to make those referrals actually use your services.

More and more patients should be brought in through referrals as those are the most genuine clients.

5. Compliance with HIPAA and Stark

Healthcare professionals are bound by certain rules that puts them under the obligation to protect the private patient information. A practice thrives only when such rules are followed strictly. Breaking of HIPAA and Stark compliances can lead to severe constraints.

Regular marketing agencies are not well versed with rules in the medical industry. But someone who has a hold in the industry can make sure they do not break any rules while creating their online presence.

A professional healthcare marketing agency offers strict HIPPA and Stark compliance for all the services.

6. Cost-effective Digital Marketing Services

Marketing services such as social media marketing and content marketing do not come cheap. If you buy these services individually, it can cost you a fortune. Web design and content creation are the priciest part of marketing.

To avoid the overuse of money for marketing services, you can simply hire a digital marketing agency. The agency will do all the work for you. In this way, you can avail cost-effective digital marketing services.

Digital marketing services are a one-stop shop for all that includes taking your business online to maintaining its reputation. Engaging with such an agency is an ideal choice if you want to enhance your business’ practice in a cost-effective manner.

7. Offer Engagement Solutions

Clients like to interact with the service providers, especially in the healthcare industry. Patients look forward to hearing what their doctors have to say about the progress of their medical problem.

A medical marketing agency can come up with effective digital marketing strategies that enable doctors to directly contact their patients through a number of channels, such as social media handles, emails, etc. Businesses can also engage with customers to address their concerns, queries, etc.

Irrespective of the physical location of your practice, marketing resources can be used to engage your team with your clients. Customers can consume information easily in form of short content.

8. Defend Your Online Presence

Online reputation management is an important part of digital marketing. A few bad reviews and your practice can face a great loss. It is important that your marketing team is equipped to deal with negative reviews and help you attain your business goals.

Reputation management includes resolving issues raised by customers. If people see that you quickly resolve your clients’ issues they will trust you more. You cannot stop people from leaving negative comments. What you can do is tackle the comment and turn it to suit your needs. A good medical marketing agency knows how to do that effectively.

 

Wrapping Up!

Website development and simple Search Engine Optimization (SEO) are not enough for your medical practice to grow and succeed. In order to gain new patients and retain the existing ones, you must develop strategies that protect your online presence and reputation.

Healthcare marketing services can be pretty effective in gaining new customers. The competition in the healthcare is getting stiffer day-by-day. Effective healthcare marketing strategies can help your business to grow and stay ahead of its competition. By hiring robust healthcare marketing services, it’s just a matter of time before your business is flooded with new clients.

Turnkey Mate is a reliable healthcare marketing agency, which can deliver favorable results quickly. The marketing experts at Turnkey Mate add a human element to the provided services, which are effective in enhancing the customer experience, website performance, and business revenues.

Click here to know more!

SEO Services for Doctors | How to Make the Most Out of It?

March 27, 2022 / CRM, Digital Marketing, SEO / , ,
seo for doctors

Table Of Contents

Introduction

When you think of SEO for doctors, what comes to your mind as a medical practice? SEO or search engine optimization is not only a highly effective tool to boost your practice’s online presence, but it’s downright indispensable in today’s digital age.

Studies show that 78% of the time, people purchase goods or services after a location-based Google search. Patients search for doctors and medical practices on Google and other search engines just like they would look for a place to eat or a retail store.

Search engine results represent some of the most valuable virtual real estate that can make or break a medical practice. Patients will rarely go beyond the first page of search results, and that is where you should aim to appear. SEO for doctors should be an integral part of your digital marketing and medical marketing strategy.

Why Do Doctors Need SEO Services?

Doctors and other healthcare professionals operate in an industry that slightly differs from other consumer-focused industries like retail, banking, and travel. Medical practices are in the business of delivering health outcomes and dealing with sensitive and confidential patient data while trying to balance aggressive advertising with reliable care delivery.

Still, SEO services for doctors hold profound importance and are essential for growing medical practice and helping more and more patients achieve better health outcomes.

Opportunity Cost

By not optimizing your online presence like your website, business listings, and web authority, you’re willingly giving up a massive chunk of the market that is searching for you online. It’s estimated that almost 97% of people learn more about a company or a service provider online than anywhere else.

The medical space relies on physician referrals and word-of-mouth marketing, but these strategies are not enough in today’s hyper-competitive, digital-first market. Patients are increasingly taking their healthcare experience online and are hunting for the best possible consumer experience, both before and during care delivery.

No Time Like the Present

If SEO strategies are still not a part of your annual budget spending, you’ve likely done a lot of damage to your business already. By taking a back seat and letting your competitors optimize their way to more patients, you’ve hurt your SEO rankings a lot, directly impacting your revenue and brand value.

Over time, search engines constantly track and rank your website and listings, always refreshing and delivering the best possible search results to patients searching online. If you want your medical practice to appear on the first page of search results, you need to start SEO right now.

Thought Leadership

The medical marketing space, just like any other industry, relies heavily on establishing yourself as an authority in your field. When patients discover that you’re providing highly-useful content and are well-received by other patients like them, your social proof increases and bring more web traffic to your website.

Social media marketing and content marketing, thus, play an essential role in your SEO strategy by providing highly relevant backlinks and increasing the Domain Authority (DA) of your website. When crafting your medical SEO campaign, make sure you have your doctors on board for posting helpful video and blog content about your practice and your industry.

How can Doctors Take Advantage of Search Engine Optimization?

Spending time on SEO might seem like another responsibility in your already-packed schedule, and you might feel you’re not able to do everything yourself. Well, you can always take expert help from SEO services providers for specialized doctor SEO services and other internet marketing services.

But that’s all about having an SEO strategy, with or without the help of an SEO company or SEO specialists. How does it help you grow your practice?

Enhanced Visibility

If you’re not present where your potential patients search online for you, then the game is already over. SEO for doctors is crucial for growing your medical practice by increasing awareness. By optimizing your medical website for search engines like Google, you’re increasing your chances of appearing in front of your target audience.

Today, patients expect a hassle-free experience from searching for a service provider online and contacting it to receiving the service. If they can’t find you easily or cannot contact you due to a lack of information, they’re not likely to proceed to the next steps of the funnel.

Today, 90% of people trust online reviews as much as word-of-mouth recommendations. That makes SEO one of the easiest ways to have a fighting chance among thousands of competing clinics, hospitals, and online platforms.

Acquire New Patients Effortlessly

The objective of any marketing strategy, digital or otherwise, is to bring more customers to your business. In the context of SEO, this means more traffic and, more importantly, relevant traffic. Most traffic coming to your website is usually not relevant to your practice, as it’s simply noise landing on your listings without any targeted efforts by you.

What SEO does beautifully is increase traffic to your business in a way that delivers meaningful results for you. With local SEO allowing you to rank for the exact queries your potential patients are asking, you can target the audience you want.

Cost-effective Marketing Strategy

SEO is much cheaper than traditional marketing strategies like TV and print advertising. And what’s more, it’s much more effective as well.

When you’re not focused on quick fixes and play the long game instead, you will gradually build your organic SEO ranking. Tools like PPC ads are one of the most cost-effective digital marketing options out there. You only pay when you receive relevant traffic.

SEO services can even help you create and regularly optimize your business listings so that you’re always staying on top of the game.

Increased ROI

Not only can you target relevant patients with SEO campaigns, but you also have complete visibility into what’s working and what isn’t. With SEO services providers having customized dashboards for your reference, you can always tweak and adjust your campaigns and double down on what’s working well for you.

This way, you ensure you’re getting the maximum ROI for your time and money and not shooting in the dark with strategies that you don’t know will work or not.

Tips to Optimize Search Engines for Doctors

SEO for doctors can be implemented in a variety of different ways. There are many guides available that you can refer to for deciding on your medical SEO strategy. How, then, do you go about selecting the techniques that will work best for you?

We’ve put together five major areas you can focus on for getting started. Once you’ve built sufficient expertise in these areas, you can add other aspects to your SEO for doctors strategy.

Use Google My Business For Local SEO

Google searches having the keywords ‘near me’ or ‘close by’ grew by more than 900% in the past two years. If you want to leverage this trend for growing your business, you need to have a Google My Business (GMB) profile like millions of local businesses.

A GMB profile is a bite-sized package of info containing your practice’s name, address, website URL, contact numbers, reviews, and other information so users can quickly get to know all they need to know about your practice.

Without a GMB profile, even if you’re appearing in the search results, patients will find it cumbersome to reach your website or listing because you’ll not seem with other practices on Google Maps.

Make The Best Possible Website

Medical websites are probably the most excellent salespersons for doctors. Your website is your most influential virtual real estate and needs to provide a delightful user experience to anyone visiting it. Hence, make sure it is modern-looking, loads fast, provide updates and valuable information about your services and is optimized for mobile devices.

By creating a seamless and helpful website for potential patients, search engine crawlers will reward you with an improved SEO ranking, thereby increasing traffic to your website and further increasing your SEO ranking. This will create a reading feedback loop.

Ensure Your Content is Relevant

Publishing relevant and original medical content that’s relevant to your target audience and answers their most burning queries creates loyal customers who regard you as an authority in your space. Google rewards websites that publish regular, useful, and engaging content with a higher SEO ranking.

Simple keyword research can reveal relevant keywords that your prospective patients are searching for, giving you ample sources of information to plan your content calendar. You can leverage your doctors to publish YouTube videos on industry-relevant topics, thereby using content marketing to your advantage.

Build High-Quality Backlinks

On the internet, websites linking to your website is considered a great sign as your website is providing value to users online. Generating organic and high-authority backlinks increases your DA and improve your SEO ranking.

High-authority links are those coming from websites that are an authority in their space. This can be reputable medical blogs, relevant medical directories, business leaders in the medical area, or your own social media profiles on Facebook, Twitter, and LinkedIn.

Buying backlinks or linking to irrelevant websites can also hurt your DA; hence, caution should be dealt with.

Wrapping Up!

Medical SEO services offer a lucrative proposition for doctors who’re already over-burdened with patient and administrative responsibilities and don’t have the time to work on SEO or the budget to hire a dedicated team. Working with a medical SEO company that can offer expert doctor SEO services can help you optimize your online presence and work wonders for your practice.



Medical Marketing Consulting | Marketing Strategies, Assessment, and More

March 27, 2022 / B2B Marketing, CRM, Digital Marketing / , ,
Medical Marketing Consulting

Table Of Contents

Introduction

Medical marketing consulting is a multidisciplinary approach that aims to promote in-house medical assistance. Marketing consultants deploy multiple marketing plans and strategies to retain and attract more patients.

The marketing plan and strategy may integrate company theory and practice with marketing fields. Healthcare marketing offers a variety of critical systems to a hospital.

It involves creating and communicating vital information to the medical audience, creating opportunities for hospitals and healthcare businesses to attract new patients.

How Does Marketing Help in Medical Practice?

Medical companies worldwide are benefiting from professional marketing support. The main focus of a healthcare marketing consultant is to develop an effective marketing plan or marketing strategy. It helps healthcare professionals to provide medical insight and promote brand reputation in the market.

Following are the top ways how medical marketing can ensure tremendous success for a healthcare business:

  1. A healthcare marketing consultant helps hospitals in finding potential patients. The company details and information is communicated to the prospective patient list.
  2. It equips a medical business to deal with the growing challenges in the medical field. Marketing tools such as SEO and SMM help them stay ahead of their competition.
  3. Healthcare marketing practices keep the patients and employees engaged. Establishing frequent and timely contact with patients and employees allows them to stay connected with the business.
  4. A robust marketing consultant also enables medical institutions to retain existing patients. Long-term patient communities improve brand reputation in the market.
  5. Healthcare organizations can increase visibility across multiple channels such as search results, social media platforms, etc.
  6. With full marketing service, a medical business can fetch new and innovative ideas on ways and ideas to improve their healthcare facilities.
  7. A marketing consultant delivers accurate facts and information about healthcare companies. Service outcomes, budget, and office competition can be provided via a newsletter, SM post, etc.

Healthcare Marketing Services and Strategies

Marketing consultants use several marketing strategies. Below listed are the top three strategies for the success of a medicinal business.

Website Design

Since most patients search for medical services online, healthcare providers need a website. A website proves one’s online presence and can improve the business’s reputation.

A healthcare marketing consultant helps businesses design a robust website, enhancing user experience. A website can have provisions to manage appointments, schedule meetings, etc.

SEO

Search Engine Optimization (SEO) is a robust marketing strategy that facilitates better visibility and ranking of the website. It includes a computer analysis, on/off page description, ORM, etc., and can lead to greater credibility and reputation.

A marketing consultant can optimize the website according to organizational requirements. This way, businesses can invite organic traffic, boost sales, etc.

Content Marketing

Content marketing is one of the most important strategies a marketing consultant uses, leading to agency operations’ success. Content marketers focus on creating fresh, reliable content, improving the knowledge of potential customers.

For long-term growth, businesses must hire a professional content marketer and consultant. Quality content has the power to take the health center to the next level.

Do You Need to Hire a Healthcare Marketing Consultant?

The need for healthcare marketing depends from business to business. However, marketing does add value to a medical agency.

Following are the reasons to hire a healthcare marketing consultant:

You Cannot Entice Patients To Avail Your Services

By outsourcing the marketing exercises in professional hands, medical doctors can focus on the in-house, core activities of the health center. Moreover, doctors might not possess the necessary skills to attract clients and promote brand image.

You Are Marketing Your Service Without Any Strategy

If the medical agency uses in-house marketing techniques, it may not be as effective as professional marketing strategies. It can increase the risk of sharing false or incorrect knowledge with clients. Unlike in-house exercises, experienced consultants consider many factors while executing their strategy.

Your Digital Reputation Needs Improvement

Poor digital reputation can have a drastic effect on the revenues of a clinic. An effective healthcare marketing consultant assesses the digital standing and will protect the clinic’s reputation on online and offline platforms. The consultant will also suggest tips to improve digital reputation.

You Are Working In a Competitive Environment

Healthcare agencies have cut-throat competition, and the risk involved in organization operations is also immense. Effective medical marketing helps health care centers stay ahead of their competitors and build credibility in the market.

What are the Benefits of Hiring Healthcare Marketing Consultants?

The solutions provided by consultants may widely differ from each other. Hiring medical marketing consultants can be of immense value to health care marketing.

Below listed are the top benefits of hiring professional healthcare marketing solutions:

They Are the Experts

Medical marketers are experts in identifying trending topics, keywords, strategies, etc. Connecting with the right audience is essential, avoiding unnecessary efforts and expenditures. Professionals have the necessary experience and skills to increase the company’s online image and customer base.

They Develop a User-Specific Marketing Strategy

Apart from navigating multiple tasks, marketing consultants also identify the best strategies for a particular agency or organization. A healthcare marketing consultant identified and executed the core strategy to attract new, loyal customers.

They Are Aware of Market Trends

Marketing professionals know about the latest market trends in products and services more than anyone else. Focusing on unimportant or outdated trends can incur unnecessary costs, efforts, and resources. 

A robust healthcare marketing consultant can provide healthcare centers with the perspective and assistance

What are the Challenges to Successful Medical Marketing?

Three significant challenges hamper the successful functioning of marketing services in the healthcare industry: healthcare. Silos, old-fashioned strategies & techniques, and inadequate budget. Following are the details to the mentioned challenges:

Healthcare Silos

Silos in the healthcare industry refer to doctors’ hesitation in communicating clear information to patients. A medical marketing consultant requires complete information regarding the company’s product and services to meet the quality and demands of clients. These silos have an unaltered effect on patient outcomes and increase costs.

Old-Fashioned Strategies & Techniques

Outdated tactics and techniques used by a consulting firm are another major challenging factor that hampers the growth of the medical business. To survive in the long run, consulting firms must focus on using updated marketing techniques, strategies, and channels.

Inadequate Budget

Often, budget constraints hold healthcare marketers back from attracting new patients and delivering favorable results. Not that high budgets ensure success in the healthcare industry, but a marketing plan or strategy can improve with increased funding.

In Conclusion

Healthcare Marketing Consulting consists of ideas and strategies that help clinics promote their products, services, line of work, etc. It can be pretty challenging for healthcare companies to manage their marketing roles, impacting the quality of products, growth prospects, etc.

Healthcare marketing services are essential for a modern-day medical business as it helps them find new patients, retain existing patients, enhance the patient experience, etc.

Turnkey Mate has helped dozens of healthcare businesses to attract new customers and retain the existing ones by offering top-quality digital marketing services. It is a one-stop solution for reaching out to the organic clientele of your business.

Click here to take your brand to the next level with Turnkey Mate.

Medical Spa SEO | The Comprehensive Guide 2021

March 27, 2022 / CRM, Digital Marketing, SEO / ,
medical spa seo

Table Of Contents

Introduction

According to Business Wire, the global medical spa market will reach USD 47.14 billion by 2030 from USD 13.82 in 2020. The rising levels of pollution, deteriorating food quality, stressful lifestyles, and other factors have led to the exponential increase in the medical spa industry. Service providers have also spurred with the increased demand for medical spa services; thus, there is cut-throat competition amongst the med spas.

Even the best medical spa out there need ways and strategies to deal with the blooming competitiveness in the med spa industry. Spa SEO strategies can be instrumental in generating organic traffic on medical spa websites and converting prospective leads.

What is the Role of SEO in the Medical Spa Business?

Search Engine Optimization (SEO) is the process of reviewing & optimizing a website to boost visibility on search engines after configuring the website, optimizing content, ensuring product relevance, and so much more. Did you know, only 0.78% of Google users go to the second page while searching for something. The goal of an SEO company is to develop and execute suitable strategies that improve their customer’s ranking on the search engine results page.

Medical spa SEO services can make your services stand out on social media platforms like Yahoo, Bing, Google, Facebook, etc. From laser hair removal to Botox injection, Millennials and Gen Z Google symptoms and conditions before booking an appointment with a doctor, therefore it is vital for medical spa company to highlight their presence in online search results.

Why is SEO the Key for Success of Medical Spas in 2021?

Economical and Time-Saving

SEO is a very cost-effective technique for med spa businesses as it reaches the audience already looking for similar services you offer. It can help you save time and resources on identifying prospective customers and generating patient leads quickly. Moreover, by investing in an influential medical spa SEO company, you can increase customers & online traffic and also focus on other essential activities.

Remote Work Trend

In the wake of the coronavirus pandemic, the majority of the global workforce is working remotely. There has been an unprecedented rise in the usage of the Internet. As of 2021, there are more than 4.2 billion active users on social, with an average user spending approximately 2.5 hours daily. Therefore, it is the perfect time for medical spas to hire SEO companies and rank their medical spa website on online search results.

Brand Awareness

A medical spa business needs to create brand awareness to build a concrete business foundation and funnel long-term customers. By achieving a solid understanding, med spas can drive organic traffic, increase revenues, and tap a wide range of goals & objectives.

SEO Strategies and Tips for Medical Spas

Web Design

The website of your medical spa business can play a crucial role in connecting you with the target audience and increasing website traffic. Apart from being user-friendly and eye-catching, the content of web pages also needs to be optimized according to the keyword search trends. Since a maximum number of websites are accessed on a mobile application, it is crucial to have a mobile-friendly website.

Effective web designing of medical spas can improve search engine crawlability, increase website credibility, and create an impression on website visitors. The med spa website must include local keywords to feature in local searches.

Meta Titles and Meta Descriptions

A website meta title is an HTML code area that contains website information. A meta description is also an HTML code area that consists of a report and summary of your website. Both meta tags and meta descriptions can be of excellent value to medical spa businesses.

It is a great SEO strategy to rank your web pages on the Google SERP list and invite more traffic. Also, meta tags & descriptions impact how your website appears in the search engine results page list that customers will view and click through to reach your website.

 

Search Engine Optimization: On-Page SEO and Off-Page SEO

Broadly on-page SEO is defined as that part of the website that the user can control and manage. In contrast, off-page SEO, or off-site SEO, is optimizing external factors like acquiring backlinks and referring other domains to bring traffic to the website.

Adding external links on alien sites can make your medical spa look better against its competitors and increase website recognition. On the other hand, on-page SEO ensures high-quality content on the website and analyzes the relevancy of content with med spa services.

Advertising and PPC Campaigns

Next on the list of medical spa SEO services is search engine management. Medical spas can run advertising campaigns on different search engines like Google, Bing, or Yahoo to attract more customers with local search results. Moreover, advertising can also educate and inform customers about your medical spa services.

Pay-Per-Click ads are paid ads on search engines that the service provider charges every time someone clicks on the ad. With the help of PPC ads, medical spas can identify areas that get a higher response and can exercise better budget allocation.

Social Media Marketing

This marketing strategy includes engaging with potential customers on Facebook, Instagram, etc. Medical spas are highly advised to publish posts using images frequently, videos, location-based hashtags, create a unique and plagiarism-free blog post, etc. On social media, handles like the Facebook page.

Social media SEO is a great marketing platform to improve brand loyalty, gain marketplace insights, increase brand awareness, and promote medical spa products & services.

 

Google My Business & Local SEO

Since the explosion of mobile search, local SEO practices and Google My Business have gained a prominent position in medical spa SEO services. Local SEO is an effective SEO strategy that is instrumental in attracting website traffic, increasing business value in business directories, ascertaining local business authority, and more.

Google My Business helps medical spa businesses to list on search pages when people search for relevant target keywords. Moreover, Google My Business also lists companies on Google Maps, Google Shopping, and other platforms, which helps increase online brand visibility.

Content Marketing

Content marketing attracts, retains, and engages customers online by publishing quality blogs, articles, videos, images, newsletters, podcasts, presentations, SM posts, e-books, emails, and so much more. A practical content strategy needs to be executed for effective marketing by keeping customer behavior enhancement in mind.

Content marketers aim to keep the audience engaged, increase readership of the published content, and ultimately lead them to the sales funnel. Medical spas can reach a bigger audience through an effective content marketing strategy, avoid wasting time and resources, increase customer conversion rates, etc.

Implications of Medical Spa SEO Services

High-Quality Web Traffic

SEO for medical spa attracts potential customers because of keyword research and keyword stuffing in the content. When a user searches for a target keyword online, an optimized website will be listed on the SERP, which can minimize your bounce rate, ensure 24 hour working, and provide opportunities to survive in the future.

Increased Leads and Sales

Medical spa SEO enables med spas to send cold emails & warm calls, facilitate live chat on a website, undertake referral marketing strategy, networking, etc., which results in increased leads and sales of products & services. By improving business leads and sales, SEO managers can generate medical spa awareness that helps businesses target desired customers by spending less than other advertising methods.

SERP Visibility

High ranking and visibility of a business website on the Google SERP page can not only boost website traffic. Still, they can also improve the brand image and reputation of the medical spa, which can help the business in the long run. Higher visibility on SERPs can bolster higher returns on investment by improving the buyer cycle and improving the company’s credibility.

Critical Factors for Successful Med Spa SEO

  • Secure, reliable, and mobile-friendly application and website of medical spas.
  • Lively speed of business website and mobile application.
  • Thorough keyword research for content marketing.
  • Understanding Google analytics and algorithms for broader reach.
  • Metrics collection of the optimized content with technical SEO.
  • The web page loading speed of the web pages and the domain age of the website.

 

Bottom Line

Medical spa SEO services are almost mandatory for all traffic-optimized medical spa businesses about the rising trends of online business and search facilities. Search Engine Optimization (SEO) can significantly impact how your website or mobile application functions and rank your business higher in Google rankings. A med spa business owner can fetch higher profits and revenues by aligning the business website to the latest SEO trends and attracting potential customers’ attention. Medspa SEO marketing enables you to be active on social media, which puts your med spa business on the global map.

For dedicated customer success, avail medical spa SEO services TODAY!

Healthcare CRM | An Integral Part Of Your Medical Business

March 27, 2022 / CRM / ,

Table Of Contents

The healthcare industry is in a state of flux. It has been for a few years now. Ever-changing regulations and the push towards value-based care already had caregivers scrambling to adapt their practices to the industry’s newer, digital-driven, experience-centric avatar.

The COVID pandemic struck out of nowhere and further, accelerated the shift Healthcare was going through – bringing patient experience at par with global standards.

Healthcare CRM enables you to enhance the overall experience for both your existing patients and potential ones while also streamlining the internal processes of your healthcare organization like admin, sales, and resource management.

This enables you to engage your patients better by personalizing communication and delivering the experience they demand from their healthcare providers. The CRM solution also treats patient data with the utmost security.

Let’s dive deeper into how a healthcare CRM can help your practice and how you should go about choosing the right solution for your organization.

What is a Healthcare CRM?

Patient experience is fast becoming the leading industry driver for CRM adoption. Studies showing that the global healthcare CRM market will reach $26.35 billion by 2027 reflect this trend.

Healthcare Customer Relationship Management system is essentially a comprehensive and integrated suite of tools that uses data and analytics, coupled with patient engagement best practices, to improve the entire caregiving experience for both patients and providers. Providers today have no shortage of patient data. There’s probably more data available than anyone knows what to do with!

But merely having access to data does not automatically create valuable insights to improve the patient experience. Patient data needs to be analyzed to uncover hidden opportunities. This is what healthcare CRM software is so adept at!

Leveraging automation and Artificial Intelligence, they can spot trends among your patient population and help you create personalized healthcare experiences for every single patient.

Below is a list of some of the types of data healthcare CRM systems can keep track of:

  • Demographic Data (Age, Gender, etc.)
  • Contact Info & History (Calls, emails, messages)
  • Patient-filled forms (Registration, Consultation, Feedback)
  • Billing History
  • Medical Insurance
  • Past and Upcoming Appointments
  • Symptoms and Allergies
  • Treatment History

 

By consolidating data from all these sources and combining it with other information from EHR systems, CRM software can create accurate patient profiles that reveal new engagement opportunities.

Moreover, you have access to all the patient information on a single platform that can also be used to contact and engage patients over the web, apps, emails, calls, and SMS, again from the CRM software itself. Your staff can also schedule appointments, generate prescriptions, and record notes, all from the same platform.

Healthcare CRM System vs. EHR System - What's Best For Your Clinic?

It’s often considered an either-or situation between EHRs and CRMs. But the fact is that they complement each other and cannot function without each other. An EHR or Electronic Health Record system has a holistic view of patient records, but it cannot process them into meaningful insights. A CRM can tailor care delivery to suit each patient, but it needs access to the health records to do so.

Hence, it’s beneficial for your practice to complement your EHR system by investing in healthcare CRM software. Not only can you generate better patient outcomes and improve the patient experience as a result, but you can also realize an impressive ROI on your CRM software.

Studies have shown that U.S. providers with superior patient experiences have 50% higher financial performance than those with sub-par patient experiences.

What's Special About a Healthcare CRM?

It’s always amazing to hear about the latest technological advancements in healthcare, but they rarely matter unless they deliver tangible benefits for your medical business.

What exactly can Healthcare CRM software do for your practice?

1. Attract More Patients With Confidence

Creating targeted campaigns based on your existing reviews and overall patient mix can proactively bring in more patients to your practice.

2. Personalize Your Patient Outreach

When you have data-driven insights, you can craft personalized emails or messages for patients, suggesting them, say, a diagnostic test or a consultation with a specialist. For new patients, the system can help you create campaigns based on specific patient segments.

3. Integrate With Your Existing Marketing Tools & Systems

Your business will likely have existing software and tools, such as the EHR, Calendars, Staffing tools, and departmental information systems (radiology, labs, etc.). A healthcare CRM will easily integrate with each of them to enable a single source of truth and make your life easier.

4. Create Automated Email & SMS Engagement Campaigns

Once you have identified the patients to reach out to, you still need to send out engagement via apps, calls, emails, or SMS. The CRM solution will automate this step for you and release your staff bandwidth for other clinical activities.

5. Use Real-Time Reports For Better Tracking

Measuring the performance of your business is essential not just for your forecasts but also to determine whether your practice is satisfying the patient outcomes mandated by value-based care. Medical CRM software helps you generate custom reports, often taking into account data from your business intelligence software as well.

3 Questions You Should Ask Before Buying Any Healthcare CRM

You might be sold on the promise of a shiny, new CRM software, but before you go ahead and invest in one, you should ask yourself a few questions:

1. What exactly do I need a CRM for?

List down the top business problems you wish to solve with the new CRM solution and the must-have features that it needs to address those problems. e.g., robust data security protocols, the latest communication channels for patient engagement, business intelligence capabilities, etc.

2. Will the new system integrate with my existing tools?

You don’t want a situation where your existing tools and software are made redundant after introducing the new CRM system. Or a scenario where the solution is not integrated well with your other software, resulting in data duplication and wasted effort.

3. How willing is my staff to learn the new system?

Learning a new system is always an extra thing to do for healthcare professionals, who’re almost always starved for time fulfilling their existing duties. Ensure that the system you’re going with is easy to pick up and the training process is comfortable for them.

 

Top 10 Best CRMs For The Healthcare Industry

To make it a little easier for you, we have compiled a list of the leading Healthcare CRMs available in the industry today. Hopefully, this will help you narrow down your choice by comparing your needs against the features available in these offerings.

1. Turnkey CRM

Turnkey CRM is by far the most promising medical CRM software out there, focusing on clinics & independent physicians. The all-in-one patient engagement and sales & marketing platform captures the pulse of the healthcare business, and the team’s acclaimed support services further bolster the emerging solution’s dominance in the market. It also offers a 14-day free trial to sweeten the deal.

2. Salesforce Health Cloud

Salesforce is a well-known name in the SaaS space, and their CRM solution brings their rich legacy and expertise to the healthcare industry. Though it might feel a tad expensive, its superior patient experience features and fluid interface should keep it at the top of your list.

3. monday.com

monday.com is best suited for practices looking for project management and a CRM tool in one single platform. With ample customizations available, monday.com also offers a free trial for you to experience their services without a commitment.

4. Pipedrive

Simple yet powerful, Pipedrive is one of the most user-friendly CRM solutions available. With custom reporting tools and ample integrations with your email and marketing tools, Pipedrive has a lot going for it.

5. Nimble

Nimble stands out from many other competitors in terms of its capabilities around social listening and patient interaction history that are used to build and update robust patient profiles. Nimble also offers a free trial and competitive per-user rates after that.

6. NextGen Office

NextGen Office by NextGen Healthcare is a holistic practice management solution, combining an EHR, CRM, patient portal, and other tools into a single integrated platform. NextGen has a provider experience focus that simplifies the capture of patient interactions that automatically improvesensurethe patient experience.

7. Bitrix24 CRM

Bitrix24 CRM is used by millions of businesses worldwide. Its extensive integration with social media and messaging channels like Facebook, Instagram, iMessage, Telegram, and others makes it a powerful tool suited for healthcare practices.

8. Simple Systems CRM

Suited for small and mid-sized businesses, Really Simple Systems CRM offers plenty of customizations and integrations to enable a bird’s-eye view of your entire sales pipeline and patient relationship management.

9. Zendesk Sell

Zendesk’s CRM software is widely-acclaimed across industries. Its healthcare-focused CRM system offers industry-leading customer service and a variety of patient outreach tools to ensure your patients always remain at the heart of your business.

10. HIPAA CRM

HIPAA CRM keeps patient data security front and center, evident by its name. A simple, easy-to-use, and cost-effective option, it offers rich reporting tools and staff management capabilities.

HIPAA Compliance & How It Relates To a Healthcare CRM

The Healthcare Insurance Portability and Accountability Act (HIPAA) of 1996 ensures the protection of sensitive patient data and easily switch health insurance between payers.

With the rapid adoption of healthcare CRM software, massive amounts of patient data are exchanged between healthcare organizations. A HIPAA-compliant CRM makes sure that this exchange adheres to the regulatory compliance guidelines while also leveraging the data to benefit patients with superior care delivery experiences.

HIPAA violations are penalized heavily and can have far-reaching consequences for your practice. It’s, therefore, essential for your business to use a CRM system built around HIPAA compliance. Turnkey CRM is one such solution that values data security above all else.

Who Benefits The Most In Your Medical Facility With a Healthcare CRM?

1. Patient Benefits

Patients are directly benefitted from improved and personalized experiences that also help improve their health over time.

2. Internal Staff Benefits

With automation and data-powered insights, you can avoid unnecessary administrative tasks and chances of burnout for your staff while simultaneously enriching their professional satisfaction.

3. Front Desk Support

An up-to-date and accurate patient profile enables your front desk staff to deliver curated and valuable interactions to patients every time, whether in-person or virtually.

Conclusion - To Buy Or Not To Buy a Healthcare CRM?

The state of the healthcare industry today is primarily driven by the urgent need to enhance the patient experience. With the paradigm shift towards value-based care making it more essential than ever to have a comprehensive patient relationship management system in place, the importance of healthcare CRM systems will only increase from here.

The question is no longer if you need to get on board. Instead, it’s how soon you can transition into a patient-centered, data-driven, and future-focused medical practice.

Reach out to us today to find out how Turnkey CRM can help you on your journey to excellence.

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