Digital Marketing Agency for Doctors

Google Ads For Doctors | How To Generate ROI

March 4, 2022 / B2B Marketing, CRM, Digital Marketing, SEO / , , , ,
google ads for doctors

Table Of Contents

Introduction

With the growing competition in the medical profession, it can be difficult for doctors, physicians, and hospitals to attract clients and increase revenues. Hospitals and doctors must use modern techniques like Google Ads to create awareness amongst potential customers and patients.

What Are Google Ads?

Google ads are online advertising platforms that help you to promote your medical businesses and website through digital ads.

It helps you advertise and create awareness about your medical services, which helps increase traffic to the website. This is done by using appropriate keywords through Google’s search engine service and its partner sites.

Google ads accounts are managed online, allowing you to create or modify the google AdWords campaign or ad text at any point. If you take a deeper look at Google ads, it has many benefits in promoting your medical business and helping it grow.

Following are a few advantages of using Google ads:

  • Google’s massive reach: Google is a brand in itself. Today if anyone wants an answer to anything, Google is a one-stop solution. The search engine handles approximately five billion searches daily. If your website ad is listed in the search results, the viewer will probably choose your medical services over your competitors. It has a much wider reach than Facebook, Twitter, Instagram, etc.
  • Bring any budget to the table: At times, winning a click can be expensive. But the benefit of using Google ads is that you can constraint your daily expenditure, advertising budget, maximum bids, etc. This way, even if you are not monitoring your accounts, you can control your overspending habits. Moreover, you only pay for genuine clicks and visits to your website.
  • Capabilities allow for a range of targeting: Google always has something to offer for every business at every stage of subscription. There are two ways to increase your page reach with google. One is by using broad and relevant keywords. The other one is using long-tail and more relevant keywords. A keyword is a word that people type in a search engine to find what they are looking for.

 

Below mentioned are the features of relevant and long-tail keywords:

  1. Use of relevant or broad keywords shows your ad to the prospective patient at the initial search stages. There are two techniques which you can practice under this. A booth of keywords can boost your website traffic and the number of visits to your account. You can capture their information through an ad with a click landing page that sends your target informative content. Or you may use re-targeting software if there are no successful conversions.
  2. On the other hand, the use of long-tail keywords is less expensive and search-specific. It provides users with the specific content they might be looking for.

Pros of Google AdWords for Doctors

Do you want to get new patients regularly and fast? Using Google ads can be the right practice for you. Following are the benefits offered by google ads for doctors.

Increased Reach & Target audience

Though search ads are best suited for targeting patients at the right time, it also increases brand awareness at the same time. Display Ads also build online brand awareness quickly. Combining these practices helps you cover more ground to promote amongst your users, grow your impression and stay ahead of other doctors.

It helps you make your marketing campaign as targeted as possible. For example, if you are based in a specific region of Canada, it doesn’t make sense to pay for ads for people living in the USA. Another fantastic feature is the Google AdWords schedule under which you can schedule ads for later. Since google ads have the best targeting in marketing, it shows your ads only to the people who have searched for the keyword before.

Track Results of Online Advertising & Pay per click

Creating an account and setting up an ad campaign can be done quickly. If you follow all the steps carefully, live campaigns will be set up easily, which can be instrumental in growing your audience. Once your campaign is live, you can sit back and track your results by various tracking methods available. These are termed conversions by Google. A code is provided by Google through which you can track how many calls you have received through your ad and your website separately. You can also track how many patients scheduled an appointment on your site through this feature. This feature also allows you to keep a track of the number of visits to your site.

Unlike other online advertising platforms, you only pay when the viewer clicks on your ad. This is referred to as pay per click. It can help in maintaining the ad budget as you do not have to waste it on advertisements that are not intended in the interest of people. There is no minimum amount, and you have the choice to decide how much money you want to pay for your Google ad campaigns per day, per month, or per location.

Widely Accepted and Acclaimed Marketing Strategy

Rather than organic search results, the percentage of consumers clicking on Google Ads is increasing. This indicates the need for the doctor to appear in organic search results and Google ads. Many doctors are following this trend of advertising to increase their reach and outshine their competitors.

Cons of Google Ads for Doctors

Just like a coin has two sides to it. Google ads for doctors have their own set of pros and cons. Following are the top disadvantages of using Google Ads:

Not All Google AdWords is Worth it

The role of AdWords in a campaign is monumental, but many keywords do not do justice to their pricing. The more competitive industry, the more expensive keywords it has to offer. Therefore keywords can at times be a bit pricey.

Pay per Click Model can be a Burden on Budget.

As per the pay per click model, you are supposed to pay a per-click cost which can be a burden on your decided budget. Users may end up paying more costs with PPC campaigns.

Medical SEO is Considered More Effective than Google Ad

In medical practices, tough Google ads are an upcoming trend, yet SEO has had an upper hand since it has been an existing practice and advertisement method. Largely, doctors prefer medical SEO services to promote their practices.

What's the ROI for Google Ads?

The cost of google ads is different as per the company campaign across the medical industry. When we talk about the amount of money spent by the advertisers, it is subject to the campaign size, cost per click, expected revenue, etc.

Any marketing campaign undertaken by healthcare professionals serves the primary purpose of generating a high return on investment. Return of Investment is the amount of profit you earn compared to what you spent on your ad.

In today’s time, PPC can be considered one of the most promising and profitable marketing channels. This is because it brings genuine traffic to the website and landing pages quickly with a faster conversion rate.

  • It is essential to calculate ROI because it gives you an accurate picture of your advertising campaigns and their impact on your websites.
  • It tells whether you are gaining any profit from your google ads campaign and how much your ad is helping in achieving your goals.

According to an estimate shared by Google, businesses are earning $2 from every dollar spent on average. This estimate is calculated by the advertisers’ cost per click activity sample.

How to Make the Best Out of Google Ads?

To make the best out of google ads, you need to keep two significant factors in mind.

  • Research: A deep and thorough research of keywords related to your services should be done, and the ad text should further be framed in the desired manner to generate good convertible leads from your website.
  • Landing Pages: The landing pages of your campaigns that the viewer is redirected to should be relevant to the ad text and keywords search.

 

Google Ads Vs. Organic SEO | What is Better For Your Medical Practice?

While both PPC and SEO aim to get more patients and get your medical businesses on top, both of these have different practices to get there. SEO works on getting organic ranking but Google Ads target particular keywords and phrases.

Though SEO is an existing advertising platform with a lower cost yet, PPC is the face of advertising these days. The following reasons support this statement:

  • PPC provides time-sensitive discounts and sales: Google ads for doctors are more beneficial as they generate traffic to your site and the number of visits to the site increases.
  • New patients: With an effective PPC campaign you can gain aggregate marketing data which further enhances the number of potential leads. Moreover, it reaches a highly targeted audience.

 

SEO is a vital and successful tool as it makes your medical business found on the web. PPC on the other hand will do the same process in a short duration of time. Hence, if you aim at gaining organic traffic in a short time, Google ads are the platform for your medical businesses.

Verdict: Are Google Ads Worth it?

Google ads can be pretty effective for medical businesses and doctors to gain new patients and create awareness amongst the masses. Though there are several cons to google ads, these can be overcome easily if you take assistance from professional experts in this line. Following factors can also be considered before investing in PPC ad campaigns:

  • If you research and balance the cost & reward of the ad conversions, you do not have anything to worry about.
  • Researching the trends and related keywords can save you money and time. It also helps you to connect to the target audience in a better and more flexible manner.
  • Using the right combination of the keywords, SEO, and Google AdWords campaigns tools can help you gain new patients and receive real data, driving revenue at a low cost.
  • It helps you stay ahead of the competition.

Bottom Line

Google ads for doctors can be a game-changing practice for attracting more patients, creating awareness amongst the potential customers, and retaining the existing patients. Right keywords and keywords related to the line of profession can be used to drive revenue via Google. Doctors and medical businesses are highly recommended to go for Google ads if they are looking to increase profits and online brand awareness.

Turnkey Mate is a US-based leading digital marketing agency. It is a one-stop solution for all your SEO and PPC solutions. The company professionals are committed to providing reliable and effective digital marketing solutions to its clients.

Click here to know more about Turnkey Mate.

 

Digital Marketing Agency for Doctors | Why Do You Need to Hire Them?

March 2, 2022 / B2B Marketing, CRM, Digital Marketing, SEO / , , ,
digital marketing agency for doctors

Table Of Contents

Introduction

Imparting your footprint in today’s digital world with traditional practices can be challenging. If your medical practices want to attract potential patients, then you cannot solely rely on local SEO and outdated marketing strategies. You need better digital strategies to meet your medical business’s needs. Owing to advancements in technology, there are several business strategies that can help doctors and medical businesses to promote their medical practices and sail in the digital world.

You will be amazed by the terrific job a healthcare marketing agency can do for a medical service provider. They not only manage your business listings, they can also help you establish a 360° presence on social media. It’s your choice whether to take a leap of faith and hire professional medical marketing services or take your chances in the constantly changing business environment.

Healthcare businesses are one the most lacking businesses when it comes to establishing a digital presence. Don’t fall behind. Make the smart choice – hiring a healthcare marketing agency.

 

What is a Healthcare Marketing Agency?

A healthcare digital marketing agency may look similar to other marketing agencies out there, but make no mistake. A healthcare marketing agency functions in a very different way than an ordinary marketing agency. They do not fall in that mix because of their expertise in the field.

Medical marketing companies specialize in providing digital marketing tactics only for medical businesses and doctors. They have experience in providing targeted services in the healthcare industry. Any marketing agency can do Search Engine Optimization (SEO) for your medical practice, but only a healthcare marketing agency knows how to manipulate search engines to get your business the desired traffic and results.

Hiring a robust healthcare marketing agency instead of an all-rounder marketing agency is the smart choice for your practice, which enables small businesses to attract patients.

What Does a Digital Marketing Agency for Doctors Do?

The primary role of a digital marketing agency for doctors is to come up with digital strategies that can rank your business website at the top of search results. They study the course of your services to determine the best strategy, which lets your business stay ahead of its competition. Powerful healthcare marketing and SEO enables medical business to build relationships with long-term and loyal customers.

A healthcare digital marketing agency is responsible for developing effective strategies and running marketing campaigns on social media platforms. They evaluate the needs of your practice and help you be at the top of your field. Experts use several tools and resources to compile the data collected from a number of data points such as website, mobile application, etc.

8 Reasons You Need to Hire a Healthcare Marketing Agency

In the medical industry, the concept of intrepy healthcare marketing is still new. But you should be aware of what a digital agency can do for medical businesses such as yours. Doctors have started relying on modern techniques and strategies for the growth of their business and practice. Marketing agencies can improve your online presence, and also run PPC campaigns that can bring more traffic to your website.

Below are the top 8 reasons why doctors like you should hire a healthcare digital marketing agency.

1. Expert in Medical Practices

Would you hire a services who claim themselves to be neurosurgeons and veterinarians at the same time? We know these two are different things, and one cannot be an expert in both the fields. You will look for a niche-specific doctor. Then why take chances with your digital marketing experts?

Hiring medical marketing services ensures expertise and professioanlism. The professionals know what is needed to run a healthcare practice. A great team of medical marketing agencies must have:

  • Knowledge of latest healthcare industry trends

  • Advanced expertise in digital marketing services such as SEO, PPC, etc.

  • Experience to successfully run healthcare marketing campaigns

  • Knowledge about the field competition

2. Effortless Communication

All healthcare organizations have specific terms of communication. There is a lot of medical jargon involved. For anyone who is not related to the field finds it difficult to communicate properly with doctors and other members of the medical team.

For a practice’s success, effortless communication is very important. Healthcare marketing agencies are well acquainted with the jargon. They can easily attract new patients by following an effective communication process. They make your practice look like a one-stop shop for all medical queries.

Smooth communication between the doctors and clients (patients) is possible with the help of a healthcare marketing agency.

3. Marketing Channels Focused on Medical Practices

A typical advertising agency has fixed marketing channels that they use for all of their clients. They fail to realize that the needs of the healthcare industry are different. For promoting medical information, specific channels are required. All digital marketing campaigns have to take place on these channels.

Some of the paid and unpaid advertising channels are:

  • Digital advertising

  • Email campaigns

  • Listings management

  • SEO Search Engine Optimization

  • Analytics

  • Liaison marketing

  • Referral marketing

  • Social media

  • Mobile marketing

  • Video marketing

People searching for medical services should be able to quickly access information about your service from one of the above channels.

4. Help Convert Referrals to Appointments

Word of mouth is more effective than any digital marketing strategy out there. Healthcare providers have to make sure that they get new customers through referrals. Referrals are suggestions given by old or existing patients to visit your hospital. For example, if you are a dentist and a patient of your primary physician is facing teeth problems, the physician refers that patient to you.

Referrals are a great way to attract more leads. But solely relying on referrals is not enough. You should be aware of conversion optimization to make those referrals actually use your services.

More and more patients should be brought in through referrals as those are the most genuine clients.

5. Compliance with HIPAA and Stark

Healthcare professionals are bound by certain rules that puts them under the obligation to protect the private patient information. A practice thrives only when such rules are followed strictly. Breaking of HIPAA and Stark compliances can lead to severe constraints.

Regular marketing agencies are not well versed with rules in the medical industry. But someone who has a hold in the industry can make sure they do not break any rules while creating their online presence.

A professional healthcare marketing agency offers strict HIPPA and Stark compliance for all the services.

6. Cost-effective Digital Marketing Services

Marketing services such as social media marketing and content marketing do not come cheap. If you buy these services individually, it can cost you a fortune. Web design and content creation are the priciest part of marketing.

To avoid the overuse of money for marketing services, you can simply hire a digital marketing agency. The agency will do all the work for you. In this way, you can avail cost-effective digital marketing services.

Digital marketing services are a one-stop shop for all that includes taking your business online to maintaining its reputation. Engaging with such an agency is an ideal choice if you want to enhance your business’ practice in a cost-effective manner.

7. Offer Engagement Solutions

Clients like to interact with the service providers, especially in the healthcare industry. Patients look forward to hearing what their doctors have to say about the progress of their medical problem.

A medical marketing agency can come up with effective digital marketing strategies that enable doctors to directly contact their patients through a number of channels, such as social media handles, emails, etc. Businesses can also engage with customers to address their concerns, queries, etc.

Irrespective of the physical location of your practice, marketing resources can be used to engage your team with your clients. Customers can consume information easily in form of short content.

8. Defend Your Online Presence

Online reputation management is an important part of digital marketing. A few bad reviews and your practice can face a great loss. It is important that your marketing team is equipped to deal with negative reviews and help you attain your business goals.

Reputation management includes resolving issues raised by customers. If people see that you quickly resolve your clients’ issues they will trust you more. You cannot stop people from leaving negative comments. What you can do is tackle the comment and turn it to suit your needs. A good medical marketing agency knows how to do that effectively.

 

Wrapping Up!

Website development and simple Search Engine Optimization (SEO) are not enough for your medical practice to grow and succeed. In order to gain new patients and retain the existing ones, you must develop strategies that protect your online presence and reputation.

Healthcare marketing services can be pretty effective in gaining new customers. The competition in the healthcare is getting stiffer day-by-day. Effective healthcare marketing strategies can help your business to grow and stay ahead of its competition. By hiring robust healthcare marketing services, it’s just a matter of time before your business is flooded with new clients.

Turnkey Mate is a reliable healthcare marketing agency, which can deliver favorable results quickly. The marketing experts at Turnkey Mate add a human element to the provided services, which are effective in enhancing the customer experience, website performance, and business revenues.

Click here to know more!

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